Brandwave

How popular isWhite Fox Boutique in search?

In September 2026, there were an estimated 135K branded searches for White Fox Boutique worldwide which is down 18.2% over the last 12 months. White Fox Boutique holds 0.31% estimated Share of Search among online fashion retailers worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shein85.4%
  2. ASOS11.5%
  3. Boohoo2.8%
  4. White Fox Boutique0.31%
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Which online fashion retailers compete with White Fox Boutique?

White Fox Boutique against online fashion retailers worldwide, by month

Share of Search by month for Shein, ASOS, Boohoo, White Fox Boutique. The figures are in the table below the chart.

View monthly share of search table
MonthSheinASOSBoohooWhite Fox Boutique
Oct 202585.4%11.5%2.8%0.31%
Nov 202583.2%13.7%2.7%0.37%
Dec 202582.7%13.6%3.3%0.37%
Jan 202685.9%11.6%2.3%0.25%
Feb 202685.8%11.5%2.3%0.31%
Mar 202685.8%11.5%2.3%0.38%
Apr 202685.8%11.5%2.3%0.31%
May 202687.7%9.7%2.4%0.26%
Jun 202687.2%9.6%2.9%0.32%
Jul 202687.7%9.6%2.4%0.32%
Aug 202687.7%9.6%2.4%0.32%
Sep 202685.4%11.5%2.8%0.31%
  1. 1.Shein

    85.4%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.ASOS

    11.5%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Boohoo

    2.8%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between White Fox Boutique and its closest rivals

How has branded search demand for White Fox Boutique changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for White Fox Boutique worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, White Fox Boutique’s estimated Share of Search among online fashion retailers worldwide held steady at 0.31%.

How did search popularity change for online fashion retailers worldwide in September 2026?

  1. In September 2026, ASOS gained estimated Share of Search among online fashion retailers worldwide, from 9.6% to 11.5%.

  2. In September 2026, Shein lost estimated Share of Search among online fashion retailers worldwide, from 87.7% to 85.4%.

  3. Estimated monthly branded searches for Boohoo worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  4. Estimated monthly branded searches for White Fox Boutique worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is White Fox Boutique measured?

Brandwave collects information about searches that people make online using White Fox Boutique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • white fox boutique

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How the Brand Demand Index is measured

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