Brandwave

Boob Design vs Elomi:Which is searched more?

In September 2026, Boob Design had more branded searches than Elomi among nursing bra brands worldwide. Boob Design had about 2,400 branded searches, while Elomi had 880. Boob Design made up 3% of all nursing bra brand searches we track, and Elomi accounted for 1.1%. These are worldwide searches for English-language branded terms.

Share of searches among nursing bra brands worldwide in September 2026Is Boob Design or Elomi more popular in search?
Boob Design3%2.4K searches
vs
Elomi1.1%880 searches

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Is Boob Design or Elomi more popular in search?

Compare the brands people buy nursing bras from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boob Design and Elomi among nursing bra brands worldwide, by month

Share of searches by month for Boob Design, Elomi. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

How has the Boob Design and Elomi comparison changed over the last 12 months?

3 findings
  • Boob Design was ahead of Elomi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boob Design’s share of searches among nursing bra brands worldwide held steady at 3%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Elomi’s share of searches among nursing bra brands worldwide moved from 0.59% to 1.1%, and its estimated monthly branded searches moved from 480 to 880.

How did search popularity change for nursing bra brands worldwide in September 2026?

2 changes
  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. Estimated monthly branded searches for Elomi worldwide rose 83.3% over 12 measured months, from 480 to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boob Design’s and Elomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boob Design

1 branded search term

  • boob design

Elomi

1 branded search term

  • elomi nursing bra

How the Brand Demand Index is measured

Other head-to-heads among nursing bra brands

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