Brandwave

Bonfire vs UberPrints:Which is more popular?

In September 2026, UberPrints had more branded searches than Bonfire among custom t-shirt printing companies worldwide. UberPrints had about 12,100 branded searches, while Bonfire had 3,900. UberPrints made up 2.4% of all custom t-shirt printing company searches we track, and Bonfire accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about custom t-shirt printing companies, UberPrints appeared in two of the four answers and Bonfire in none.

Among custom t-shirt printing companies worldwide in September 2026

Who do people search for more?

UberPrints, about 3 searches for every 1 for Bonfire

UberPrints 12.1K searchesBonfire 3.9K searches

Who does AI mention more?

UberPrints, mentioned in 2 of 4 answers, Bonfire in 0

UberPrints in 2 of 4Bonfire in 0 of 4

Who does AI recommend more?

UberPrints, the only one of the two named

UberPrints first in 2Bonfire never named

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Top custom t-shirt printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, UberPrints was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bonfire did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Custom Ink1st
  2. RushOrderTees2nd
  3. UberPrints3rd
  4. Spreadshirt–
  5. Bonfire–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Custom Ink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RushOrderTees3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UberPrints2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spreadshirt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bonfire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about custom t-shirt printing companies

4 answers

  • Asked ChatGPT

    “Where should I order custom t-shirts?”

    1. 1Custom Ink
    2. 2RushOrderTees
    3. 3UberPrints

  • Asked ChatGPT

    “What are the best custom t-shirt printing companies?”

    1. 1Custom Ink
    2. 2RushOrderTees

  • Asked ChatGPT

    “What's the best place to order custom t-shirts for a small group?”

    1. 1Custom Ink
    2. 2UberPrints
    3. 3RushOrderTees

  • Searched Google, AI Overview

    “custom t shirt printing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “custom t shirts”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Is Bonfire or UberPrints more popular in search?

    This chart shows how often people search Google for Bonfire and UberPrints by name. Each line represents a brand's share of searches for all five custom t-shirt printing companies we track, month by month, from English-language searches worldwide.

    Bonfire and UberPrints among custom t-shirt printing companies worldwide, by month

    Share of searches by month for UberPrints, Bonfire. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCustom InkSpreadshirtRushOrderTeesUberPrintsBonfire
    Oct 202552.7%35.2%9%2.6%0.57%
    Nov 202544%44%9.2%2.2%0.59%
    Dec 202539.9%48.8%8.3%2.4%0.58%
    Jan 202648.8%39.9%8.3%2.4%0.65%
    Feb 202652.5%35.2%8.9%2.6%0.73%
    Mar 202648.5%39.6%8.9%2.4%0.67%
    Apr 202647.9%39.1%10%2.4%0.64%
    May 202644.5%44.5%8.2%2.2%0.59%
    Jun 202647.9%39.1%10%2.4%0.74%
    Jul 202643.7%43.7%9.1%2.6%0.79%
    Aug 202647.9%39.1%10%2.4%0.74%
    Sep 202647.8%39.1%10%2.4%0.76%

    How has the Bonfire and UberPrints comparison changed over the last 12 months?

    3 findings

    How did search popularity change for custom t-shirt printing companies worldwide in September 2026?

    2 changes

    1. Estimated monthly branded searches for Bonfire worldwide rose 18.9% over 12 measured months, from 3.3K to 3.9K in September 2026.

    2. Estimated monthly branded searches for UberPrints worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Bonfire’s and UberPrints’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bonfire

    2 branded search terms

    • bonfire tees
    • bonfire.com

    UberPrints

    1 branded search term

    • uberprints

    How the Brand Demand Index is measured

    Other head-to-heads among custom t-shirt printing companies

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