Custom t-shirt printing companies:Which are most popular?
In September 2026, Custom Ink was the most searched custom t-shirt printing company worldwide, accounting for 47.8% of all searches among the five companies we track. When we checked with ChatGPT and Google AI Overviews, Custom Ink and RushOrderTees were mentioned most often, in three of the four answers. Custom Ink was recommended most often, coming first in all three responses that gave a list.
Custom InkShare of searches 47.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
SpreadshirtShare of searches 39.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
RushOrderTeesShare of searches 10%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
UberPrintsShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
BonfireShare of searches 0.76%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow custom t-shirt printing companies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top custom t-shirt printing companies in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Custom Ink and RushOrderTees were mentioned most often, in three of the four answers. Custom Ink was recommended most often, coming first in all three answers that gave a list. RushOrderTees was second, and UberPrints was third. Spreadshirt, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Custom Ink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RushOrderTees3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UberPrints2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spreadshirt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bonfire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about custom t-shirt printing companies
4 answers
Asked ChatGPT
“Where should I order custom t-shirts?”
Asked ChatGPT
“What are the best custom t-shirt printing companies?”
Asked ChatGPT
“What's the best place to order custom t-shirts for a small group?”
Searched Google, AI Overview
“custom t shirt printing”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“custom t shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which custom t-shirt printing companies do people search for most?
This chart shows how often people search Google for each custom t-shirt printing company by name. Each line represents a brand's share of searches for all five custom t-shirt printing companies we track, month by month, from English-language searches worldwide.
Share of searches by month for Custom Ink, Spreadshirt, RushOrderTees, UberPrints. The figures are in the table below the chart.
View monthly share of searches table
| Month | Custom Ink | Spreadshirt | RushOrderTees | UberPrints | Bonfire |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 35.2% | 9% | 2.6% | 0.57% |
| Nov 2025 | 44% | 44% | 9.2% | 2.2% | 0.59% |
| Dec 2025 | 39.9% | 48.8% | 8.3% | 2.4% | 0.58% |
| Jan 2026 | 48.8% | 39.9% | 8.3% | 2.4% | 0.65% |
| Feb 2026 | 52.5% | 35.2% | 8.9% | 2.6% | 0.73% |
| Mar 2026 | 48.5% | 39.6% | 8.9% | 2.4% | 0.67% |
| Apr 2026 | 47.9% | 39.1% | 10% | 2.4% | 0.64% |
| May 2026 | 44.5% | 44.5% | 8.2% | 2.2% | 0.59% |
| Jun 2026 | 47.9% | 39.1% | 10% | 2.4% | 0.74% |
| Jul 2026 | 43.7% | 43.7% | 9.1% | 2.6% | 0.79% |
| Aug 2026 | 47.9% | 39.1% | 10% | 2.4% | 0.74% |
| Sep 2026 | 47.8% | 39.1% | 10% | 2.4% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 246K | 0% | 0 points | |
| 2, held 2nd | 39.1% | 201K | 0% | 0 points | |
| 3, held 3rd | 10% | 51.2K | 0% | 0 points | |
| 4, held 4th | 2.4% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.76% | 3.9K | +3.2% | 0 points |
47.8%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
39.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
10%
Held 3rd. 51.2K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Bonfire0.76%
Held 5th. 3.9K estimated branded searches, +3.2% vs prior month. Share 0 points.
Which brand is most popular in search among custom t-shirt printing companies worldwide?
5 brands
In September 2026, Custom Ink was the most searched among custom t-shirt printing companies worldwide, with an estimated 246K branded searches, 47.8% of all searches for the five we track. Spreadshirt is in 2nd place, 8.8 percentage points behind at 39.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 52.7% → 47.8% | 52.7%Oct 2025 | 39.9%Dec 2025 | 1st | |
| 35.2% → 39.1% | 48.8%Dec 2025 | 35.2%Oct 2025 | 2nd | |
| 9% → 10% | 10%Apr 2026 | 8.2%May 2026 | 3rd | |
| 2.6% → 2.4% | 2.6%Jul 2026 | 2.2%Nov 2025 | 4th | |
| 0.57% → 0.76% | 0.79%Jul 2026 | 0.57%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Custom Ink’s share of searches among custom t-shirt printing companies worldwide decreased from 52.7% to 47.8%.
- Across the 12 months ending September 2026, Spreadshirt’s share of searches among custom t-shirt printing companies worldwide increased from 35.2% to 39.1%.
- Across the 12 months ending September 2026, RushOrderTees’ share of searches among custom t-shirt printing companies worldwide increased from 9% to 10%.
- Across the 12 months ending September 2026, Custom Ink’s share of searches among custom t-shirt printing companies worldwide peaked at 52.7% in October 2025 and was lowest at 39.9% in December 2025.
- Across the 12 months ending September 2026, Spreadshirt’s share of searches among custom t-shirt printing companies worldwide peaked at 48.8% in December 2025 and was lowest at 35.2% in October 2025.
- Across the 12 months ending September 2026, RushOrderTees’ share of searches among custom t-shirt printing companies worldwide peaked at 10% in April 2026 and was lowest at 8.2% in May 2026.
- Across the 12 months ending September 2026, UberPrints and Bonfire held steady: their share of searches among custom t-shirt printing companies worldwide each moved less than 0.5 percentage points.
How did search popularity change for custom t-shirt printing companies worldwide in September 2026?
3 changes

Estimated monthly branded searches for Bonfire worldwide rose 18.9% over 12 measured months, from 3.3K to 3.9K in September 2026.

Estimated monthly branded searches for Custom Ink worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Estimated monthly branded searches for UberPrints worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Compare popularity between leading brands

Custom Ink vs Spreadshirt: compare popularity
Custom Ink vs RushOrderTees: compare popularity
Custom Ink vs UberPrints: compare popularity
Spreadshirt vs RushOrderTees: compare popularity
Spreadshirt vs UberPrints: compare popularity
RushOrderTees vs UberPrints: compare popularity- Compare any of these brands

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.