Bonfire vs Spreadshirt:Which is searched more?
In September 2026, Spreadshirt had more branded searches than Bonfire among custom t-shirt printing companies worldwide. Spreadshirt had about 201,000 branded searches, while Bonfire had 3,900. Spreadshirt made up 39.1% of all custom t-shirt printing company searches we track, and Bonfire accounted for 0.76%. These are worldwide searches for English-language branded terms.
Follow Bonfire vs Spreadshirt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Bonfire or Spreadshirt more popular in search?
Compare the companies people order custom printed t-shirts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Spreadshirt, Bonfire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Custom Ink | Spreadshirt | RushOrderTees | UberPrints | Bonfire |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 35.2% | 9% | 2.6% | 0.57% |
| Nov 2025 | 44% | 44% | 9.2% | 2.2% | 0.59% |
| Dec 2025 | 39.9% | 48.8% | 8.3% | 2.4% | 0.58% |
| Jan 2026 | 48.8% | 39.9% | 8.3% | 2.4% | 0.65% |
| Feb 2026 | 52.5% | 35.2% | 8.9% | 2.6% | 0.73% |
| Mar 2026 | 48.5% | 39.6% | 8.9% | 2.4% | 0.67% |
| Apr 2026 | 47.9% | 39.1% | 10% | 2.4% | 0.64% |
| May 2026 | 44.5% | 44.5% | 8.2% | 2.2% | 0.59% |
| Jun 2026 | 47.9% | 39.1% | 10% | 2.4% | 0.74% |
| Jul 2026 | 43.7% | 43.7% | 9.1% | 2.6% | 0.79% |
| Aug 2026 | 47.9% | 39.1% | 10% | 2.4% | 0.74% |
| Sep 2026 | 47.8% | 39.1% | 10% | 2.4% | 0.76% |
How has the Bonfire and Spreadshirt comparison changed over the last 12 months?
3 findings
- Spreadshirt was ahead of Bonfire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonfire’s share of searches among custom t-shirt printing companies worldwide moved from 0.57% to 0.76%, and its estimated monthly branded searches moved from 3.3K to 3.9K.
- Across the 12 months ending September 2026, Spreadshirt’s share of searches among custom t-shirt printing companies worldwide moved from 35.2% to 39.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for custom t-shirt printing companies worldwide in September 2026?
1 change
Estimated monthly branded searches for Bonfire worldwide rose 18.9% over 12 measured months, from 3.3K to 3.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bonfire’s and Spreadshirt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonfire
2 branded search terms
- bonfire tees
- bonfire.com
Spreadshirt
1 branded search term
- spreadshirt
Other head-to-heads among custom t-shirt printing companies
Custom Ink vs Spreadshirt: compare search popularity
Custom Ink vs RushOrderTees: compare search popularity
Custom Ink vs UberPrints: compare search popularity- Spreadshirt vs RushOrderTees: compare search popularity
- Spreadshirt vs UberPrints: compare search popularity
- RushOrderTees vs UberPrints: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.