Brandwave

Bonfire vs Custom Ink:Which is more popular?

In September 2026, Custom Ink had more branded searches than Bonfire among custom t-shirt printing companies worldwide. Custom Ink had about 246,000 branded searches, while Bonfire had 3,900. Custom Ink made up 47.8% of all custom t-shirt printing company searches we track, and Bonfire accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about custom t-shirt printing companies, Custom Ink appeared in three of the four answers and Bonfire in none.

Among custom t-shirt printing companies worldwide in September 2026

Who do people search for more?

Custom Ink, about 63 searches for every 1 for Bonfire

Custom Ink 246K searchesBonfire 3.9K searches

Who does AI mention more?

Custom Ink, mentioned in 3 of 4 answers, Bonfire in 0

Custom Ink in 3 of 4Bonfire in 0 of 4

Who does AI recommend more?

Custom Ink, the only one of the two named

Custom Ink first in 3Bonfire never named

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Top custom t-shirt printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Custom Ink was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bonfire did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Custom Ink1st
  2. RushOrderTees2nd
  3. UberPrints3rd
  4. Spreadshirt–
  5. Bonfire–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Custom Ink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RushOrderTees3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UberPrints2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spreadshirt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bonfire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about custom t-shirt printing companies

4 answers

  • Asked ChatGPT

    “Where should I order custom t-shirts?”

    1. 1Custom Ink
    2. 2RushOrderTees
    3. 3UberPrints

  • Asked ChatGPT

    “What are the best custom t-shirt printing companies?”

    1. 1Custom Ink
    2. 2RushOrderTees

  • Asked ChatGPT

    “What's the best place to order custom t-shirts for a small group?”

    1. 1Custom Ink
    2. 2UberPrints
    3. 3RushOrderTees

  • Searched Google, AI Overview

    “custom t shirt printing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “custom t shirts”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

    Is Bonfire or Custom Ink more popular in search?

    This chart shows how often people search Google for Bonfire and Custom Ink by name. Each line represents a brand's share of searches for all five custom t-shirt printing companies we track, month by month, from English-language searches worldwide.

    Bonfire and Custom Ink among custom t-shirt printing companies worldwide, by month

    Share of searches by month for Custom Ink, Bonfire. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCustom InkSpreadshirtRushOrderTeesUberPrintsBonfire
    Oct 202552.7%35.2%9%2.6%0.57%
    Nov 202544%44%9.2%2.2%0.59%
    Dec 202539.9%48.8%8.3%2.4%0.58%
    Jan 202648.8%39.9%8.3%2.4%0.65%
    Feb 202652.5%35.2%8.9%2.6%0.73%
    Mar 202648.5%39.6%8.9%2.4%0.67%
    Apr 202647.9%39.1%10%2.4%0.64%
    May 202644.5%44.5%8.2%2.2%0.59%
    Jun 202647.9%39.1%10%2.4%0.74%
    Jul 202643.7%43.7%9.1%2.6%0.79%
    Aug 202647.9%39.1%10%2.4%0.74%
    Sep 202647.8%39.1%10%2.4%0.76%

    How has the Bonfire and Custom Ink comparison changed over the last 12 months?

    3 findings

    How did search popularity change for custom t-shirt printing companies worldwide in September 2026?

    2 changes

    1. Estimated monthly branded searches for Bonfire worldwide rose 18.9% over 12 measured months, from 3.3K to 3.9K in September 2026.

    2. Estimated monthly branded searches for Custom Ink worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Bonfire’s and Custom Ink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bonfire

    2 branded search terms

    • bonfire tees
    • bonfire.com

    Custom Ink

    2 branded search terms

    • custom ink
    • customink

    How the Brand Demand Index is measured

    Other head-to-heads among custom t-shirt printing companies

    Creator with pink hair and a pink jacket

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