Brandwave

BMC Helix vs TOPdesk:Which is more popular?

In September 2026, TOPdesk had more branded searches than BMC Helix among IT service management platforms worldwide. TOPdesk had about 33,300 branded searches, while BMC Helix had 14,800. TOPdesk made up 3.8% of all IT service management platform searches we track, and BMC Helix accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, BMC Helix and TOPdesk each appeared in two of the five answers. BMC Helix was mentioned before TOPdesk in two out of three answers that named either.

Among IT service management platforms worldwide in September 2026

Who do people search for more?

TOPdesk, about 2 searches for every 1 for BMC Helix

TOPdesk 33.3K searchesBMC Helix 14.8K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

BMC Helix in 2 of 5TOPdesk in 2 of 5

Who does AI recommend more?

BMC Helix, named ahead of TOPdesk in 2 of 3 answers

BMC Helix first in 2TOPdesk first in 1

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BMC Helix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TOPdesk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BMC Helix was listed before TOPdesk in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ServiceNow2nd
  3. Jira Service Management3rd
  4. ManageEngine ServiceDesk Plus4th
  5. HaloITSM5th
  6. SysAid6th
  7. BMC Helix7th
  8. SolarWinds8th
  9. TOPdesk9th
  10. Zendesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BMC Helix or TOPdesk more popular in search?

This chart shows how often people search Google for BMC Helix and TOPdesk by name. Each line represents a brand's share of searches for all ten IT service management platforms we track, month by month, from English-language searches worldwide.

BMC Helix and TOPdesk among IT service management platforms worldwide, by month

Share of searches by month for TOPdesk, BMC Helix. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskFreshserviceJira Service ManagementSolarWindsTOPdeskBMC HelixManageEngine ServiceDesk PlusHaloITSMSysAid
Oct 202543.9%35.2%3.9%4%5.8%3.2%1.2%1.4%0.52%0.95%
Nov 202542.9%34.4%3.8%4.7%5.6%3.8%1.4%1.7%0.5%1.1%
Dec 202544.4%35.6%3.9%4%4.8%3.2%1.2%1.6%0.42%0.96%
Jan 202644.5%35.7%4%4%4.8%3.2%1.2%1.4%0.43%0.79%
Feb 202648%31.5%3.5%4.3%5.2%3.5%1.3%1.4%0.46%0.85%
Mar 202644.5%35.5%4%4%4.8%3.2%1.2%1.6%0.52%0.79%
Apr 202655.8%24.5%4.1%4%4.9%2.7%1.2%1.6%0.54%0.66%
May 202653.4%28.7%3.9%3.8%3.9%2.6%1.2%1.6%0.42%0.63%
Jun 202653.2%28.5%3.9%3.8%3.8%3.1%1.4%1.3%0.42%0.63%
Jul 202652%27.8%3.8%4.4%4.6%3.1%1.7%1.5%0.5%0.75%
Aug 202647.5%30.8%4.2%4.2%5.1%3.4%1.8%1.7%0.55%0.83%
Sep 202643%34.4%4.7%4.6%4.6%3.8%1.7%1.5%0.93%0.76%

How has the BMC Helix and TOPdesk comparison changed over the last 12 months?

3 findings

How did search popularity change for IT service management platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for BMC Helix worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BMC Helix’s and TOPdesk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMC Helix

1 branded search term

  • bmc helix

TOPdesk

3 branded search terms

  • topdesk
  • topdesk app
  • topdesk software

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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