Blink Health vs Hims:Which is more popular by branded search?
In August 2026, Hims had more branded searches than Blink Health among online prescription services worldwide. Hims was estimated to have 550K branded searches compared to Blink Health’s 6.6K, and held a 33.2% Share of Search versus Blink Health’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blink Health or Hims?
Compare the services that prescribe and deliver medication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hims, Blink Health. The figures are in the table below the chart.
View monthly share of search table
| Month | GoodRx | Hims | Nurx | Ro | Blink Health |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33.2% | 4.5% | 1.3% | 0.6% |
| Nov 2025 | 55.9% | 37.3% | 5% | 1.2% | 0.55% |
| Dec 2025 | 56.4% | 38% | 4.2% | 1% | 0.46% |
| Jan 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.49% |
| Feb 2026 | 61.1% | 33.7% | 3.7% | 1.1% | 0.41% |
| Mar 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| Apr 2026 | 60.9% | 33.6% | 3.7% | 1.4% | 0.4% |
| May 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jun 2026 | 56.3% | 37.9% | 4.2% | 1.3% | 0.37% |
| Jul 2026 | 56.7% | 38.2% | 3.4% | 1.3% | 0.37% |
| Aug 2026 | 60.3% | 33.2% | 4.5% | 1.6% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the Blink Health and Hims comparison changed over the last 12 months?
3 findings
- Hims was ahead of Blink Health in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blink Health’s estimated Share of Search among online prescription services worldwide moved from 0.6% to 0.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Hims’ estimated Share of Search among online prescription services worldwide held steady at 33.2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for online prescription services worldwide in August 2026?
2 changes
In August 2026, Hims lost estimated Share of Search among online prescription services worldwide, from 38.2% to 33.2%.
Estimated monthly branded searches for Blink Health worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blink Health’s and Hims’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blink Health
1 branded search term
- blink health
Hims
1 branded search term
- hims
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.