Blackroll vs Whatafit:Which is more popular?
In September 2026, Blackroll had more branded searches than Whatafit among resistance band brands worldwide. Blackroll had about 110,000 branded searches, while Whatafit had 170. Blackroll made up 30.7% of all resistance band brand searches we track, and Whatafit accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about resistance band brands, Whatafit appeared in two of the five answers and Blackroll in none.
Who do people search for more?
Blackroll, about 647 searches for every 1 for Whatafit
Who does AI mention more?
Whatafit, mentioned in 2 of 5 answers, Blackroll in 0
Who does AI recommend more?
Whatafit, the only one of the two named
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Top resistance band brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whatafit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackroll did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bodylastics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Serious Steel Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fit Simplify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Whatafit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about resistance band brands
5 answers
Asked ChatGPT
“Which resistance band brand should I buy?”
Asked ChatGPT
“What are the best resistance band brands?”
Asked ChatGPT
“What's the best resistance band brand for home workouts?”
Searched Google, AI Overview
“best resistance bands”
Searched Google, AI Overview
“exercise bands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blackroll or Whatafit more popular in search?
This chart shows how often people search Google for Blackroll and Whatafit by name. Each line represents a brand's share of searches for all eight resistance band brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackroll, Whatafit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Theraband | Blackroll | Rogue Fitness | Bodylastics | Serious Steel Fitness | Fit Simplify | Whatafit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 32.9% | 0.87% | 0.39% | 0.12% | 0.05% |
| Nov 2025 | 24.7% | 37.1% | 37.1% | 0.65% | 0.36% | 0.09% | 0.03% |
| Dec 2025 | 30.5% | 30.5% | 37.5% | 0.81% | 0.44% | 0.13% | 0.06% |
| Jan 2026 | 35% | 28.5% | 35% | 0.75% | 0.42% | 0.15% | 0.05% |
| Feb 2026 | 32.9% | 32.9% | 32.9% | 0.72% | 0.39% | 0.12% | 0.05% |
| Mar 2026 | 35.1% | 28.6% | 35.1% | 0.62% | 0.42% | 0.12% | 0.04% |
| Apr 2026 | 30.6% | 30.6% | 37.5% | 0.67% | 0.44% | 0.11% | 0.05% |
| May 2026 | 30.6% | 30.6% | 37.6% | 0.67% | 0.36% | 0.11% | 0.04% |
| Jun 2026 | 32.4% | 26.6% | 39.7% | 0.71% | 0.38% | 0.11% | 0.05% |
| Jul 2026 | 30.6% | 30.6% | 37.5% | 0.81% | 0.44% | 0.11% | 0.05% |
| Aug 2026 | 35.1% | 28.6% | 35.1% | 0.75% | 0.42% | 0.1% | 0.04% |
| Sep 2026 | 37.6% | 30.7% | 30.7% | 0.53% | 0.36% | 0.09% | 0.05% |
How has the Blackroll and Whatafit comparison changed over the last 12 months?
3 findings
- Blackroll was ahead of Whatafit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackroll’s share of searches among resistance band brands worldwide moved from 32.9% to 30.7%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Whatafit’s share of searches among resistance band brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for resistance band brands worldwide in September 2026?
1 change

In September 2026, Blackroll overtook Rogue Fitness to rank 2nd among resistance band brands worldwide, with 30.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackroll’s and Whatafit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among resistance band brands

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