Brandwave

Blackroll vs Whatafit:Which is more popular?

In September 2026, Blackroll had more branded searches than Whatafit among resistance band brands worldwide. Blackroll had about 110,000 branded searches, while Whatafit had 170. Blackroll made up 30.7% of all resistance band brand searches we track, and Whatafit accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about resistance band brands, Whatafit appeared in two of the five answers and Blackroll in none.

Among resistance band brands worldwide in September 2026

Who do people search for more?

Blackroll, about 647 searches for every 1 for Whatafit

Blackroll 110K searchesWhatafit 170 searches

Who does AI mention more?

Whatafit, mentioned in 2 of 5 answers, Blackroll in 0

Whatafit in 2 of 5Blackroll in 0 of 5

Who does AI recommend more?

Whatafit, the only one of the two named

Whatafit first in 2Blackroll never named

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Top resistance band brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whatafit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackroll did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rogue Fitness1st
  2. Theraband2nd
  3. Fit Simplify3rd
  4. Serious Steel Fitness4th
  5. Whatafit5th
  6. Bodylastics6th
  7. Blackroll–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Theraband4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodylastics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serious Steel Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fit Simplify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whatafit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackroll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resistance band brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blackroll or Whatafit more popular in search?

This chart shows how often people search Google for Blackroll and Whatafit by name. Each line represents a brand's share of searches for all eight resistance band brands we track, month by month, from English-language searches worldwide.

Blackroll and Whatafit among resistance band brands worldwide, by month

Share of searches by month for Blackroll, Whatafit. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabandBlackrollRogue FitnessBodylasticsSerious Steel FitnessFit SimplifyWhatafit
Oct 202532.9%32.9%32.9%0.87%0.39%0.12%0.05%
Nov 202524.7%37.1%37.1%0.65%0.36%0.09%0.03%
Dec 202530.5%30.5%37.5%0.81%0.44%0.13%0.06%
Jan 202635%28.5%35%0.75%0.42%0.15%0.05%
Feb 202632.9%32.9%32.9%0.72%0.39%0.12%0.05%
Mar 202635.1%28.6%35.1%0.62%0.42%0.12%0.04%
Apr 202630.6%30.6%37.5%0.67%0.44%0.11%0.05%
May 202630.6%30.6%37.6%0.67%0.36%0.11%0.04%
Jun 202632.4%26.6%39.7%0.71%0.38%0.11%0.05%
Jul 202630.6%30.6%37.5%0.81%0.44%0.11%0.05%
Aug 202635.1%28.6%35.1%0.75%0.42%0.1%0.04%
Sep 202637.6%30.7%30.7%0.53%0.36%0.09%0.05%

How has the Blackroll and Whatafit comparison changed over the last 12 months?

3 findings
  • Blackroll was ahead of Whatafit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blackroll’s share of searches among resistance band brands worldwide moved from 32.9% to 30.7%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Whatafit’s share of searches among resistance band brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for resistance band brands worldwide in September 2026?

1 change
  1. In September 2026, Blackroll overtook Rogue Fitness to rank 2nd among resistance band brands worldwide, with 30.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blackroll’s and Whatafit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackroll

1 branded search term

  • blackroll

Whatafit

1 branded search term

  • whatafit

How the Brand Demand Index is measured

Other head-to-heads among resistance band brands

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