Blackhawk Network vs PerfectGift:Which is searched more?
In September 2026, Blackhawk Network had more branded searches than PerfectGift among gift card platforms worldwide. Blackhawk Network had about 18,100 branded searches, while PerfectGift had 12,100. Blackhawk Network made up 11.7% of all gift card platform searches we track, and PerfectGift accounted for 7.8%. These are worldwide searches for English-language branded terms.
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Is Blackhawk Network or PerfectGift more popular in search?
Compare the platforms businesses run gift cards on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blackhawk Network, PerfectGift. The figures are in the table below the chart.
View monthly share of searches table
| Month | CardCash | Giftcards.com | Blackhawk Network | Tremendous | PerfectGift | Tango | Giftogram | Raise | Giftbit | GiftFly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 11.6% | 14.2% | 5.8% | 6.3% | 7.8% | 7.8% | 6.3% | 1.2% | 0.21% |
| Nov 2025 | 39.5% | 11.9% | 11.8% | 5.1% | 7.9% | 6.5% | 6.5% | 9.7% | 1% | 0.26% |
| Dec 2025 | 36.8% | 13.6% | 9.1% | 3.7% | 9.1% | 4% | 9.1% | 13.5% | 0.97% | 0.2% |
| Jan 2026 | 47.7% | 11.8% | 9.6% | 4.1% | 6.4% | 4.3% | 5.2% | 9.6% | 1% | 0.14% |
| Feb 2026 | 45.1% | 11% | 11% | 5.8% | 7.4% | 7.4% | 6% | 4.9% | 1.2% | 0.16% |
| Mar 2026 | 42.7% | 10.5% | 12.8% | 6.8% | 7% | 7% | 7% | 4.7% | 1.4% | 0.18% |
| Apr 2026 | 42.8% | 12.8% | 10.5% | 7.2% | 7% | 7% | 7% | 3.8% | 1.7% | 0.15% |
| May 2026 | 37.1% | 16.6% | 11.1% | 7.7% | 9.1% | 7.4% | 6.1% | 3.3% | 1.5% | 0.16% |
| Jun 2026 | 38% | 17% | 11.4% | 7.4% | 9.3% | 6.2% | 6.2% | 2.8% | 1.5% | 0.13% |
| Jul 2026 | 42.9% | 15.7% | 10.5% | 7.3% | 7% | 7% | 5.7% | 2.6% | 1.1% | 0.12% |
| Aug 2026 | 39.4% | 14.5% | 11.8% | 8.1% | 7.9% | 7.9% | 6.4% | 2.3% | 1.6% | 0.14% |
| Sep 2026 | 39.1% | 14.4% | 11.7% | 9.2% | 7.8% | 7.8% | 6.4% | 1.9% | 1.6% | 0.14% |
How has the Blackhawk Network and PerfectGift comparison changed over the last 12 months?
3 findings
- Blackhawk Network was ahead of PerfectGift in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackhawk Network’s share of searches among gift card platforms worldwide moved from 14.2% to 11.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, PerfectGift’s share of searches among gift card platforms worldwide moved from 6.3% to 7.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for gift card platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for PerfectGift worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Blackhawk Network worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackhawk Network’s and PerfectGift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackhawk Network
1 branded search term
- blackhawk network
PerfectGift
1 branded search term
- perfectgift
Other head-to-heads among gift card platforms
CardCash vs Giftcards.com: compare search popularity- CardCash vs Blackhawk Network: compare search popularity
CardCash vs Tremendous: compare search popularity- CardCash vs PerfectGift: compare search popularity
- Giftcards.com vs Blackhawk Network: compare search popularity
- Giftcards.com vs Tremendous: compare search popularity
Put your own brand in this comparison
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