Bitburger vs Hacker-Pschorr:Which is more popular?
In October 2026, Hacker-Pschorr had more branded searches than Bitburger among German beer brands worldwide. Hacker-Pschorr had about 40,500 branded searches, while Bitburger had 33,100. Hacker-Pschorr made up 5.4% of all German beer brand searches we track, and Bitburger accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about German beer brands, Bitburger appeared in three of the five answers and Hacker-Pschorr in none.
Who do people search for more?
Hacker-Pschorr, about 22% more searches than Bitburger
Who does AI mention more?
Bitburger, mentioned in 3 of 5 answers, Hacker-Pschorr in 0
Who does AI recommend more?
Bitburger, the only one of the two named
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Top German beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitburger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hacker-Pschorr did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hacker-Pschorr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about German beer brands
5 answers
Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
Asked ChatGPT
“What's the best German wheat beer?”
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bitburger or Hacker-Pschorr more popular in search?
This chart shows how often people search Google for Bitburger and Hacker-Pschorr by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hacker-Pschorr, Bitburger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Paulaner | Warsteiner | Augustiner | Radeberger | Erdinger | Krombacher | Spaten | Weihenstephaner | Hacker-Pschorr | Bitburger | Franziskaner | Löwenbräu | Beck's | Hofbräu München | Rothaus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.6% | 9.2% | 7.6% | 7.6% | 6.2% | 7.6% | 9.2% | 5.1% | 4.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% |
| Dec 2025 | 19.3% | 8.7% | 8.7% | 5.8% | 7.1% | 7.1% | 8.7% | 5.8% | 3.9% | 5.8% | 4.7% | 3.9% | 3.2% | 3.2% | 2.6% |
| Jan 2026 | 18.6% | 10.2% | 8.4% | 8.4% | 6.8% | 6.8% | 8.4% | 5.6% | 3.7% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% |
| Feb 2026 | 19.4% | 10.7% | 7.1% | 7.1% | 7.1% | 8.7% | 8.7% | 4.8% | 3.9% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Mar 2026 | 19.7% | 10.8% | 7.2% | 8.8% | 5.9% | 7.2% | 8.8% | 4.8% | 4% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Apr 2026 | 18.5% | 10.1% | 6.8% | 8.3% | 6.8% | 8.3% | 8.3% | 5.5% | 3.7% | 5.5% | 4.5% | 3% | 3% | 3% | 3% |
| May 2026 | 17.1% | 11.5% | 7.7% | 7.7% | 6.3% | 9.4% | 7.7% | 5.1% | 4.2% | 6.3% | 4.2% | 3.4% | 2.8% | 2.3% | 2.8% |
| Jun 2026 | 17.9% | 9.8% | 6.6% | 8% | 6.6% | 12% | 6.6% | 5.4% | 3.6% | 6.6% | 4.4% | 2.9% | 2.9% | 2.4% | 2.9% |
| Jul 2026 | 17.7% | 9.7% | 8% | 8% | 6.5% | 9.7% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 2.9% |
| Aug 2026 | 17.9% | 9.8% | 8% | 8% | 6.6% | 8% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 3.6% | 2.9% | 2.4% | 3.6% |
| Sep 2026 | 17.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 7.7% | 5.1% | 6.3% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 2.8% |
| Oct 2026 | 17.9% | 12% | 8% | 8% | 6.6% | 6.6% | 6.6% | 6.6% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% |
How has branded search for Bitburger and Hacker-Pschorr changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Hacker-Pschorr took it in September 2026.
- Across the 12 months ending October 2026, Bitburger’s share of searches among German beer brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide moved from 4.1% to 5.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for German beer brands worldwide in October 2026?
2 changes
In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.
In October 2026, Hacker-Pschorr lost share of searches among German beer brands worldwide, from 6.3% to 5.4%.
How are Bitburger’s and Hacker-Pschorr’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bitburger’s and Hacker-Pschorr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitburger
1 branded search term
- bitburger
Hacker-Pschorr
1 branded search term
- hacker pschorr
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