Bitburger vs Erdinger:Which is more popular?
In October 2026, Erdinger had more branded searches than Bitburger among German beer brands worldwide. Erdinger had about 49,500 branded searches, while Bitburger had 33,100. Erdinger made up 6.6% of all German beer brand searches we track, and Bitburger accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about German beer brands, Bitburger and Erdinger each appeared in three of the five answers. Bitburger was mentioned before Erdinger in three out of four answers.
Who do people search for more?
Erdinger, about 50% more searches than Bitburger
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Bitburger, named ahead of Erdinger in 3 of 4 answers
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Top German beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitburger and Erdinger were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bitburger was listed before Erdinger in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weihenstephaner1st
Paulaner2nd
Augustiner3rd- Bitburger4th
Krombacher5th
Beck's6th- Erdinger7th
Warsteiner8th
Franziskaner8th
Radeberger10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about German beer brands
5 answers
Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
Asked ChatGPT
“What's the best German wheat beer?”
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Bitburger or Erdinger more popular in search?
This chart shows how often people search Google for Bitburger and Erdinger by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Erdinger, Bitburger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Paulaner | Warsteiner | Augustiner | Radeberger | Erdinger | Krombacher | Spaten | Weihenstephaner | Hacker-Pschorr | Bitburger | Franziskaner | Löwenbräu | Beck's | Hofbräu München | Rothaus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.6% | 9.2% | 7.6% | 7.6% | 6.2% | 7.6% | 9.2% | 5.1% | 4.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% |
| Dec 2025 | 19.3% | 8.7% | 8.7% | 5.8% | 7.1% | 7.1% | 8.7% | 5.8% | 3.9% | 5.8% | 4.7% | 3.9% | 3.2% | 3.2% | 2.6% |
| Jan 2026 | 18.6% | 10.2% | 8.4% | 8.4% | 6.8% | 6.8% | 8.4% | 5.6% | 3.7% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% |
| Feb 2026 | 19.4% | 10.7% | 7.1% | 7.1% | 7.1% | 8.7% | 8.7% | 4.8% | 3.9% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Mar 2026 | 19.7% | 10.8% | 7.2% | 8.8% | 5.9% | 7.2% | 8.8% | 4.8% | 4% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Apr 2026 | 18.5% | 10.1% | 6.8% | 8.3% | 6.8% | 8.3% | 8.3% | 5.5% | 3.7% | 5.5% | 4.5% | 3% | 3% | 3% | 3% |
| May 2026 | 17.1% | 11.5% | 7.7% | 7.7% | 6.3% | 9.4% | 7.7% | 5.1% | 4.2% | 6.3% | 4.2% | 3.4% | 2.8% | 2.3% | 2.8% |
| Jun 2026 | 17.9% | 9.8% | 6.6% | 8% | 6.6% | 12% | 6.6% | 5.4% | 3.6% | 6.6% | 4.4% | 2.9% | 2.9% | 2.4% | 2.9% |
| Jul 2026 | 17.7% | 9.7% | 8% | 8% | 6.5% | 9.7% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 2.9% |
| Aug 2026 | 17.9% | 9.8% | 8% | 8% | 6.6% | 8% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 3.6% | 2.9% | 2.4% | 3.6% |
| Sep 2026 | 17.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 7.7% | 5.1% | 6.3% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 2.8% |
| Oct 2026 | 17.9% | 12% | 8% | 8% | 6.6% | 6.6% | 6.6% | 6.6% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% |
How has branded search for Bitburger and Erdinger changed worldwide over the last 12 months?
3 findings
- Erdinger was ahead of Bitburger in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bitburger’s share of searches among German beer brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending October 2026, Erdinger’s share of searches among German beer brands worldwide moved from 6.2% to 6.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for German beer brands worldwide in October 2026?
1 change
In October 2026, Erdinger rose from 6th to 5th among German beer brands worldwide.
How are Bitburger’s and Erdinger’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bitburger’s and Erdinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among German beer brands
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