Bethel vs Promar:Which is more popular by branded search?
In August 2026, Promar had more branded searches than Bethel among crab pots worldwide. Promar was estimated to have 450K branded searches compared to Bethel’s 165K, and held a 65.8% Share of Search versus Bethel’s 24.1%. These are worldwide searches for English-language branded terms.
Follow Bethel vs Promar and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bethel or Promar?
Compare the crab pots shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Promar, Bethel. The figures are in the table below the chart.
View monthly share of search table
| Month | Promar | Bethel | Airfly | Danielson | Frabill | Sea Rock |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.9% | 8% | 1.1% | 0.32% | — |
| Nov 2025 | 76.7% | 15.4% | 6.9% | 0.75% | 0.27% | — |
| Dec 2025 | 75.4% | 15.1% | 8.3% | 0.74% | 0.49% | — |
| Jan 2026 | 74% | 18.1% | 6.7% | 0.73% | 0.48% | — |
| Feb 2026 | 72.8% | 17.9% | 8% | 0.87% | 0.48% | — |
| Mar 2026 | 70.1% | 21% | 7.7% | 0.84% | 0.31% | — |
| Apr 2026 | 72.9% | 17.9% | 8% | 0.87% | 0.32% | — |
| May 2026 | 72.9% | 17.9% | 8% | 0.87% | 0.32% | — |
| Jun 2026 | 69.9% | 21% | 7.7% | 1% | 0.37% | — |
| Jul 2026 | 73% | 17.9% | 8% | 0.72% | 0.32% | — |
| Aug 2026 | 65.8% | 24.1% | 8.8% | 0.96% | 0.28% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Bethel and Promar comparison changed over the last 12 months?
3 findings
- Promar was ahead of Bethel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bethel’s estimated Share of Search among crab pots worldwide moved from 17.9% to 24.1%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide moved from 72.8% to 65.8%, and its estimated monthly branded searches moved from 550K to 450K.
How each brand is measured
Brandwave collects information about searches that people make online using Bethel’s and Promar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.