Brandwave

Beck's vs Rothaus:Which is more popular?

In October 2026, Beck's had more branded searches than Rothaus among German beer brands worldwide. Beck's had about 22,200 branded searches, while Rothaus had 18,100. Beck's made up 2.9% of all German beer brand searches we track, and Rothaus accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about German beer brands, Rothaus appeared in two of the five answers and Beck's in one. Beck's and Rothaus were each mentioned first in one of the two answers that named either.

Among German beer brands worldwide in October 2026

Who do people search for more?

Beck's, about 23% more searches than Rothaus

Beck's 22.2K searchesRothaus 18.1K searches

Who does AI mention more?

Rothaus, mentioned in 2 of 5 answers, Beck's in 1

Rothaus in 2 of 5Beck's in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Beck's first in 1Rothaus first in 1

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Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothaus was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beck's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Beck's and Rothaus were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Erdinger7th
  8. Warsteiner8th
  9. Franziskaner8th
  10. +2 more
  11. Rothaus12th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beck's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Beck's or Rothaus more popular in search?

This chart shows how often people search Google for Beck's and Rothaus by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Beck's and Rothaus among German beer brands worldwide, by month

Share of searches by month for Beck's, Rothaus. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothaus
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%

How has branded search for Beck's and Rothaus changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Rothaus took it in August 2026, Beck's took it in October 2026.
  • Across the 12 months ending October 2026, Beck's’ share of searches among German beer brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending October 2026, Rothaus’ share of searches among German beer brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for German beer brands worldwide in October 2026?

2 changes
  1. Estimated monthly branded searches for Beck's worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in October 2026.

  2. Estimated monthly branded searches for Rothaus worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026.

How are Beck's’ and Rothaus’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beck's’ and Rothaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beck's

1 branded search term

  • becks beer

Rothaus

1 branded search term

  • rothaus

How the Brand Demand Index is measured

Other head-to-heads among German beer brands

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