Brandwave

BeagleBone vs STM32:Which is more popular?

In October 2026, STM32 had more branded searches than BeagleBone among development board brands worldwide. STM32 had about 110,000 branded searches, while BeagleBone had 9,900. STM32 made up 2.5% of all development board brand searches we track, and BeagleBone accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about development board brands, BeagleBone appeared in one of the five answers and STM32 in none.

Among development board brands worldwide in October 2026

Who do people search for more?

STM32, about 11 searches for every 1 for BeagleBone

STM32 110K searchesBeagleBone 9.9K searches

Who does AI mention more?

BeagleBone, mentioned in 1 of 5 answers, STM32 in 0

BeagleBone in 1 of 5STM32 in 0 of 5

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Top development board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BeagleBone was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. STM32 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arduino1st
  2. Raspberry Pi2nd
  3. Espressif3rd
  4. BeagleBone4th
  5. micro:bit–
  6. STM32–
  7. Seeed Studio–
  8. Adafruit–
  9. SparkFun–
  10. Teensy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Raspberry Pi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arduino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Espressif3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SparkFun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeagleBone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • micro:bit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STM320 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seeed Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adafruit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about development board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is BeagleBone or STM32 more popular in search?

This chart shows how often people search Google for BeagleBone and STM32 by name. Each line represents a brand's share of searches for all ten development board brands we track, month by month, from English-language searches worldwide.

BeagleBone and STM32 among development board brands worldwide, by month

Share of searches by month for STM32, BeagleBone. The figures are in the table below the chart.

View monthly share of searches table
MonthRaspberry PiArduinoEspressifmicro:bitSTM32Seeed StudioAdafruitSparkFunTeensyBeagleBone
Nov 202525.8%29.4%14.4%24.1%2.6%0.7%1.8%0.53%0.44%0.24%
Dec 202530.5%28.7%14.3%19.3%3.2%0.82%1.7%0.64%0.52%0.28%
Jan 202632.5%25.1%15.3%20.7%2.8%0.73%1.5%0.68%0.45%0.25%
Feb 202627.8%26.2%13.1%26.2%2.9%0.76%1.6%0.58%0.48%0.26%
Mar 202631%24%14.4%24%2.6%0.84%1.8%0.65%0.43%0.29%
Apr 202627.4%25.5%15.3%25.5%2.8%0.75%1.5%0.57%0.38%0.25%
May 202627.4%25.5%15.3%25.5%2.8%0.9%1.5%0.57%0.38%0.25%
Jun 202630.4%23.3%17%23.3%2.6%0.82%1.4%0.51%0.42%0.23%
Jul 202631.5%23.6%20.7%15.8%3.9%1.2%1.7%0.64%0.52%0.28%
Aug 202631.5%24.2%21.2%16.1%3.2%1%1.5%0.53%0.43%0.29%
Sep 202627.8%25.9%18.7%21.3%2.8%0.92%1.3%0.57%0.38%0.26%
Oct 202631.3%23.1%20.2%19%2.5%1.5%1.1%0.51%0.42%0.23%

How has branded search for BeagleBone and STM32 changed worldwide over the last 12 months?

3 findings
  • STM32 was ahead of BeagleBone in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BeagleBone’s share of searches among development board brands worldwide moved from 0.24% to 0.23%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending October 2026, STM32’s share of searches among development board brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for development board brands worldwide in October 2026?

1 change

  1. STM32’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.5% in October 2026.

How are BeagleBone’s and STM32’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BeagleBone’s and STM32’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BeagleBone

1 branded search term

  • beaglebone

STM32

1 branded search term

  • stm32

How the Brand Demand Index is measured

Other head-to-heads among development board brands

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