Brandwave

BCG vs Kearney:Which is more popular?

In September 2026, BCG had more branded searches than Kearney among consulting firms worldwide. BCG had about 533,000 branded searches, while Kearney had 12,500. BCG made up 9.2% of all consulting firm searches we track, and Kearney accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about consulting firms, BCG appeared in all four answers and Kearney in two. BCG was mentioned before Kearney in every answer.

Among consulting firms worldwide in September 2026

Who do people search for more?

BCG, about 43 searches for every 1 for Kearney

BCG 533K searchesKearney 12.5K searches

Who does AI mention more?

BCG, mentioned in every answer we collected

BCG in 4 of 4Kearney in 2 of 4

Who does AI recommend more?

BCG, named ahead of Kearney in every answer

BCG first in 3Kearney never first

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Top consulting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BCG appeared in all four answers. Kearney was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BCG was listed before Kearney in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. McKinsey & Company1st
  2. BCG2nd
  3. Bain & Company3rd
  4. PwC4th
  5. Oliver Wyman5th
  6. Deloitte6th
  7. EY-Parthenon7th
  8. Kearney8th
  9. L.E.K. Consulting9th
  10. Accenture10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BCG4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McKinsey & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bain & Company4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PwC3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Accenture2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oliver Wyman2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EY-Parthenon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L.E.K. Consulting2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kearney2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about consulting firms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BCG or Kearney more popular in search?

This chart shows how often people search Google for BCG and Kearney by name. Each line represents a brand's share of searches for all ten consulting firms we track, month by month, from English-language searches worldwide.

BCG and Kearney among consulting firms worldwide, by month

Share of searches by month for BCG, Kearney. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteAccenturePwCBCGMcKinsey & CompanyBain & CompanyOliver WymanEY-ParthenonL.E.K. ConsultingKearney
Oct 202530.4%24.9%16.6%10.8%9.1%5%1.5%1%0.37%0.26%
Nov 202531.7%26%17.3%9.2%7.8%5.2%1.3%0.86%0.31%0.22%
Dec 202524.2%29.8%19.8%8.7%8.9%6.1%1.2%0.8%0.24%0.21%
Jan 202627.4%27.4%18.3%9.7%8.2%5.9%1.7%0.9%0.27%0.25%
Feb 202627.8%27.8%18.5%9.9%8.3%5%1.4%0.92%0.27%0.25%
Mar 202626.9%26.9%17.9%9.5%9.8%5.8%1.6%1.1%0.26%0.24%
Apr 202627.3%27.3%18.2%9.7%10%4.9%1.3%0.9%0.27%0.25%
May 202628.7%28.7%15.8%10.2%8.6%5.1%1.4%0.95%0.28%0.21%
Jun 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Jul 202629.1%29.1%16%9%8.7%5.1%1.4%0.96%0.29%0.23%
Aug 202628.5%28.5%15.6%8.8%8.5%7.2%1.4%0.94%0.34%0.24%
Sep 202631.8%26%17.4%9.2%7.8%4.6%1.6%1%0.31%0.22%

How has the BCG and Kearney comparison changed over the last 12 months?

3 findings
  • BCG was ahead of Kearney in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BCG’s share of searches among consulting firms worldwide moved from 10.8% to 9.2%, and its estimated monthly branded searches moved from 651K to 533K.
  • Across the 12 months ending September 2026, Kearney’s share of searches among consulting firms worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 15.7K to 12.5K.

How did search popularity change for consulting firms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Kearney worldwide fell 20.4% over 12 measured months, from 15.7K to 12.5K in September 2026.

  2. Estimated monthly branded searches for BCG worldwide fell 18.1% over 12 measured months, from 651K to 533K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BCG’s and Kearney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BCG

2 branded search terms

  • bcg
  • boston consulting group

Kearney

2 branded search terms

  • at kearney
  • kearney consulting

How the Brand Demand Index is measured

Other head-to-heads among consulting firms

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