Baxter's vs Covent Garden:Which is searched more?

Name: Baxter's vs Covent Garden: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Covent Garden had more branded searches than Baxter's among soup brands worldwide. Covent Garden was estimated to have 3.7M branded searches compared to Baxter's’ 1.6K, and held an 86.3% Share of Search versus Baxter's’ 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among soup brands worldwide in August 2026Which is more popular in search, Baxter's or Covent Garden?

Follow Baxter's vs Covent Garden and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Baxter's or Covent Garden?

Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baxter's and Covent Garden among soup brands worldwide, by month

Month	Covent Garden	Baxter's
Oct 2025	80.5%	0.08%
Nov 2025	72.3%	0.06%
Dec 2025	87.3%	0.04%
Jan 2026	78.6%	0.1%
Feb 2026	80.6%	0.08%
Mar 2026	79.3%	0.06%
Apr 2026	82.8%	0.04%
May 2026	82.9%	0.05%
Jun 2026	80.3%	0.04%
Jul 2026	84.4%	0.04%
Aug 2026	86.3%	0.04%
Sep 2026	—	—

How has the Baxter's and Covent Garden comparison changed over the last 12 months?

3 findings

Covent Garden was ahead of Baxter's in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Baxter's’ estimated Share of Search among soup brands worldwide moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 3K to 1.6K.
Across the 11 months ending August 2026, Covent Garden’s estimated Share of Search among soup brands worldwide moved from 80.5% to 86.3%, and its estimated monthly branded searches moved from 3M to 3.7M.

How did search popularity change for soup brands worldwide in August 2026?

2 changes

In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 84.4% to 86.3%.
Estimated monthly branded searches for Baxter's worldwide fell 44.4% over 11 measured months, from 3K to 1.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Baxter's’ and Covent Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.