Brandwave

Bath & Body Works vs Trudon:Which is more popular?

In September 2026, Bath & Body Works had more branded searches than Trudon among home fragrance brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Trudon had 40,500. Bath & Body Works made up 74.3% of all home fragrance brand searches we track, and Trudon accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about home fragrance brands, Trudon appeared in three of the five answers and Bath & Body Works in one. Trudon was mentioned before Bath & Body Works in every answer that named either.

Among home fragrance brands worldwide in September 2026

Who do people search for more?

Bath & Body Works, about 154 searches for every 1 for Trudon

Bath & Body Works 6.3M searchesTrudon 40.5K searches

Who does AI mention more?

Trudon, mentioned in 3 of 5 answers, Bath & Body Works in 1

Trudon in 3 of 5Bath & Body Works in 1 of 5

Who does AI recommend more?

Trudon, named ahead of Bath & Body Works in 3 of 3 answers

Trudon first in 3Bath & Body Works never first

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Top home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trudon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bath & Body Works was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Trudon was listed before Bath & Body Works in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Trudon2nd
  3. Nest New York3rd
  4. Voluspa4th
  5. Jo Malone5th
  6. LAFCO6th
  7. P.F. Candle Co.7th
  8. Yankee Candle8th
  9. Bath & Body Works9th
  10. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bath & Body Works or Trudon more popular in search?

This chart shows how often people search Google for Bath & Body Works and Trudon by name. Each line represents a brand's share of searches for all ten home fragrance brands we track, month by month, from English-language searches worldwide.

Bath & Body Works and Trudon among home fragrance brands worldwide, by month

Share of searches by month for Bath & Body Works, Trudon. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleTrudonVoluspaNeomP.F. Candle Co.Nest New YorkLAFCO
Oct 202571.9%9.5%7.7%9.5%0.38%0.47%0.21%0.17%0.11%0.08%
Nov 202575.9%8.2%6.7%8.2%0.22%0.33%0.27%0.15%0.1%0.07%
Dec 202577%6.8%6.8%8.3%0.27%0.27%0.34%0.12%0.08%0.04%
Jan 202670.3%11.3%9.3%7.6%0.46%0.46%0.25%0.17%0.14%0.09%
Feb 202675.2%9.9%8.1%5.4%0.4%0.4%0.22%0.18%0.15%0.08%
Mar 202672.2%11.6%9.5%5.2%0.47%0.38%0.21%0.17%0.14%0.09%
Apr 202674.6%9.8%9.8%4.4%0.48%0.4%0.14%0.14%0.14%0.08%
May 202673%11.7%9.6%4.3%0.47%0.39%0.14%0.17%0.14%0.09%
Jun 202678%10.3%6.9%3.8%0.41%0.28%0.1%0.12%0.1%0.08%
Jul 202674.4%11.9%8%4.4%0.39%0.39%0.12%0.18%0.12%0.1%
Aug 202675.3%9.9%8.1%5.4%0.4%0.33%0.12%0.15%0.15%0.08%
Sep 202674.3%9.8%8%6.5%0.48%0.39%0.18%0.18%0.14%0.08%

How has the Bath & Body Works and Trudon comparison changed over the last 12 months?

3 findings

How did search popularity change for home fragrance brands worldwide in September 2026?

2 changes

  1. In September 2026, Bath & Body Works lost share of searches among home fragrance brands worldwide, from 75.3% to 74.3%.

  2. Estimated monthly branded searches for Trudon worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bath & Body Works’ and Trudon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bath & Body Works

2 branded search terms

  • bath and body works
  • bath body works

Trudon

1 branded search term

  • trudon

How the Brand Demand Index is measured

Other head-to-heads among home fragrance brands

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