Bass Pro vs Sitka:Which is searched more?
In September 2026, Bass Pro had more branded searches than Sitka among hunting gear brands worldwide. Bass Pro was estimated to have 201K branded searches compared to Sitka’s 6.6K, and held an 8.3% Share of Search versus Sitka’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bass Pro or Sitka?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bass Pro, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Remington | Sitka | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 13% | 7.1% | 0.29% | 0.35% | 0.19% |
| Nov 2025 | 80.9% | 10.9% | 7.3% | 0.24% | 0.54% | 0.16% |
| Dec 2025 | 85.3% | 7.7% | 6.3% | 0.25% | 0.38% | 0.14% |
| Jan 2026 | 85.3% | 7.7% | 6.3% | 0.31% | 0.31% | 0.21% |
| Feb 2026 | 85.3% | 7.7% | 6.3% | 0.31% | 0.21% | 0.21% |
| Mar 2026 | 83.9% | 6.2% | 9.2% | 0.3% | 0.2% | 0.2% |
| Apr 2026 | 82.7% | 7.5% | 9.1% | 0.37% | 0.24% | 0.2% |
| May 2026 | 81.4% | 8.9% | 8.9% | 0.36% | 0.16% | 0.2% |
| Jun 2026 | 82.7% | 7.5% | 9.1% | 0.37% | 0.16% | 0.2% |
| Jul 2026 | 81.4% | 8.9% | 8.9% | 0.36% | 0.16% | 0.2% |
| Aug 2026 | 79.8% | 10.7% | 8.8% | 0.35% | 0.19% | 0.19% |
| Sep 2026 | 75.7% | 15.2% | 8.3% | 0.33% | 0.27% | 0.18% |
How has the Bass Pro and Sitka comparison changed over the last 12 months?
3 findings
- Bass Pro was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands worldwide moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting gear brands worldwide moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for hunting gear brands worldwide in September 2026?
2 changes
Bass Pro’s estimated Share of Search among hunting gear brands worldwide has lost ground for 3 months in a row, from 9.1% to 8.3% in September 2026.
In September 2026, Sitka rose from 6th to 5th among hunting gear brands worldwide.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Bass Pro’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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