Brandwave

Barberly vs StyleSeat:Which is more popular?

In September 2026, StyleSeat had more branded searches than Barberly among barbershop software worldwide. StyleSeat had about 90,500 branded searches, while Barberly had 590. StyleSeat made up 13.9% of all barbershop software searches we track, and Barberly accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about barbershop software, Barberly appeared in two of the five answers and StyleSeat in none.

Among barbershop software worldwide in September 2026

Who do people search for more?

StyleSeat, about 153 searches for every 1 for Barberly

StyleSeat 90.5K searchesBarberly 590 searches

Who does AI mention more?

Barberly, mentioned in 2 of 5 answers, StyleSeat in 0

Barberly in 2 of 5StyleSeat in 0 of 5

Who does AI recommend more?

Barberly, the only one of the two named

Barberly first in 2StyleSeat never named

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Top barbershop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barberly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. StyleSeat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squire1st
  2. Booksy2nd
  3. theCut3rd
  4. Barberly4th
  5. StyleSeat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barbershop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Barberly or StyleSeat more popular in search?

This chart shows how often people search Google for Barberly and StyleSeat by name. Each line represents a brand's share of searches for all five barbershop software we track, month by month, from English-language searches worldwide.

Barberly and StyleSeat among barbershop software worldwide, by month

Share of searches by month for StyleSeat, Barberly. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyStyleSeattheCutSquireBarberly
Oct 202582.1%16.4%0.81%0.52%0.11%
Nov 202584.9%14%0.45%0.54%0.11%
Dec 202584.7%13.9%0.55%0.66%0.09%
Jan 202684.6%13.9%0.68%0.66%0.11%
Feb 202684.7%13.9%0.68%0.54%0.09%
Mar 202685%13.9%0.45%0.54%0.07%
Apr 202685%13.9%0.45%0.54%0.09%
May 202685%13.9%0.45%0.54%0.09%
Jun 202685.1%13.9%0.37%0.51%0.07%
Jul 202685.1%13.9%0.46%0.51%0.07%
Aug 202684.9%13.9%0.56%0.61%0.07%
Sep 202684.6%13.9%0.68%0.66%0.09%

How has the Barberly and StyleSeat comparison changed over the last 12 months?

3 findings
  • StyleSeat was ahead of Barberly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barberly’s share of searches among barbershop software worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 720 to 590.
  • Across the 12 months ending September 2026, StyleSeat’s share of searches among barbershop software worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for barbershop software worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Barberly worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  2. Estimated monthly branded searches for StyleSeat worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barberly’s and StyleSeat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barberly

1 branded search term

  • barberly

StyleSeat

1 branded search term

  • styleseat

How the Brand Demand Index is measured

Other head-to-heads among barbershop software

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