Backstage vs Humanitec:Which is searched more?
In August 2026, Backstage had more branded searches than Humanitec among platform engineering platforms worldwide. Backstage was estimated to have 1.6K branded searches compared to Humanitec’s 1.3K, and held a 0.77% Share of Search versus Humanitec’s 0.63%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backstage or Humanitec?
Compare the platform engineering platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backstage, Humanitec. The figures are in the table below the chart.
View monthly share of search table
| Month | Backstage | Humanitec |
|---|---|---|
| Oct 2025 | 1.3% | 1.1% |
| Nov 2025 | 1.1% | 0.76% |
| Dec 2025 | 0.77% | 0.63% |
| Jan 2026 | 1.1% | 0.93% |
| Feb 2026 | 0.75% | 0.63% |
| Mar 2026 | 1.1% | 0.93% |
| Apr 2026 | 1.1% | 0.75% |
| May 2026 | 0.77% | 0.63% |
| Jun 2026 | 0.93% | 0.76% |
| Jul 2026 | 0.93% | 0.76% |
| Aug 2026 | 0.77% | 0.63% |
| Sep 2026 | — | — |
How has the Backstage and Humanitec comparison changed over the last 12 months?
3 findings
- Backstage was ahead of Humanitec in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backstage’s estimated Share of Search among platform engineering platforms worldwide moved from 1.3% to 0.77%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Humanitec’s estimated Share of Search among platform engineering platforms worldwide moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for platform engineering platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Backstage’s and Humanitec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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