Brandwave

Platform engineering platforms:Which brands are most popular in search?

In August 2026, Roadie was the most searched among platform engineering platforms worldwide, with an estimated 201K branded searches and 96.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roadie96.8%
  2. Port1.2%
  3. Backstage0.77%
  4. Humanitec0.63%
  5. OpsLevel0.42%
  6. Cortex0.19%

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Share of SearchLeaderboard

Compare the platform engineering platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among platform engineering platforms worldwide, by month

Share of Search by month for Roadie. The figures are in the table below the chart.

View monthly share of search table
MonthRoadiePortBackstageHumanitecOpsLevelCortex
Oct 202594.9%1.3%1.3%1.1%0.91%0.41%
Nov 202595.9%1.4%1.1%0.76%0.58%0.28%
Dec 202596.8%1.2%0.77%0.63%0.42%0.19%
Jan 202695.6%1.4%1.1%0.93%0.75%0.28%
Feb 202697.1%0.95%0.75%0.63%0.39%0.19%
Mar 202695.5%1.4%1.1%0.93%0.75%0.34%
Apr 202695.8%1.4%1.1%0.75%0.58%0.34%
May 202696.8%1.2%0.77%0.63%0.48%0.19%
Jun 202696.1%1.4%0.93%0.76%0.58%0.23%
Jul 202696.2%1.4%0.93%0.76%0.51%0.23%
Aug 202696.8%1.2%0.77%0.63%0.42%0.19%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Roadie

    96.8%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  2. 2.Port

    1.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Backstage

    0.77%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Humanitec

    0.63%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.OpsLevel

    0.42%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Cortex

    0.19%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among platform engineering platforms worldwide?

In August 2026, Roadie was the most searched among platform engineering platforms worldwide, with an estimated 201K branded searches and 96.8% estimated Share of Search within this set. Port is in 2nd place, 95.7 percentage points behind at 1.2% Share of Search.

Global platform engineering platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Roadie94.9% → 96.8%97.1%Feb 202694.9%Oct 20251st
Port1.3% → 1.2%1.4%Jul 20260.95%Feb 20263rd → 2nd
Backstage1.3% → 0.77%1.3%Oct 20250.75%Feb 20262nd → 3rd
Humanitec1.1% → 0.63%1.1%Oct 20250.63%May 20264th
OpsLevel0.91% → 0.42%0.91%Oct 20250.39%Feb 20265th
Cortex0.41% → 0.19%0.41%Oct 20250.19%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Roadie’s estimated Share of Search among platform engineering platforms worldwide increased from 94.9% to 96.8%.
  • Across the 11 months ending August 2026, Backstage’s estimated Share of Search among platform engineering platforms worldwide decreased from 1.3% to 0.77%.
  • Across the 11 months ending August 2026, Roadie’s estimated Share of Search among platform engineering platforms worldwide peaked at 97.1% in February 2026 and was lowest at 94.9% in October 2025.
  • Across the 11 months ending August 2026, Port rose from 3rd to 2nd among platform engineering platforms worldwide.
  • Across the 11 months ending August 2026, Backstage fell from 2nd to 3rd among platform engineering platforms worldwide.
  • Across the 11 months ending August 2026, Humanitec, OpsLevel and Cortex held steady: their estimated Share of Search among platform engineering platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for platform engineering platforms worldwide in August 2026?

  1. In August 2026, Roadie gained estimated Share of Search among platform engineering platforms worldwide, from 96.2% to 96.8%.

  2. Estimated monthly branded searches for Port worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Cortex worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

  4. Estimated monthly branded searches for OpsLevel worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

  5. Estimated monthly branded searches for Humanitec worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Backstage worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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