BabyCentre vs Huckleberry:Which is more popular?
In September 2026, Huckleberry had more branded searches than BabyCentre among pregnancy and baby apps worldwide. Huckleberry had about 12,100 branded searches, while BabyCentre had 1,000. Huckleberry made up 0.86% of all pregnancy and baby app searches we track, and BabyCentre accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about pregnancy and baby apps, Huckleberry appeared in three of the five answers and BabyCentre in none.
Who do people search for more?
Huckleberry, about 12 searches for every 1 for BabyCentre
Who does AI mention more?
Huckleberry, mentioned in 3 of 5 answers, BabyCentre in 0
Who does AI recommend more?
Huckleberry, the only one of the two named
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Top pregnancy and baby apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huckleberry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BabyCentre did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
What to Expect1st
Pregnancy+2nd
BabyCenter3rd- Huckleberry4th
The Bump5th- BabyCentre–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pregnancy+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- What to Expect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BabyCenter4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Huckleberry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Bump1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BabyCentre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy and baby apps
5 answers
Asked ChatGPT
“Which pregnancy or baby app should I use?”
Asked ChatGPT
“What are the best pregnancy and baby apps?”
Asked ChatGPT
“What's the best pregnancy or baby app for expecting parents?”
Searched Google, AI Overview
“pregnancy app”
Searched Google, AI Overview
“pregnancy tracker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BabyCentre or Huckleberry more popular in search?
This chart shows how often people search Google for BabyCentre and Huckleberry by name. Each line represents a brand's share of searches for all six pregnancy and baby apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Huckleberry, BabyCentre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pregnancy+ | What to Expect | BabyCenter | The Bump | Huckleberry | BabyCentre |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 2.9% | 4.4% | 2% | 0.87% | 0.14% |
| Nov 2025 | 90.5% | 2.4% | 4.4% | 1.7% | 0.88% | 0.14% |
| Dec 2025 | 90.2% | 2.4% | 4.4% | 2% | 0.88% | 0.14% |
| Jan 2026 | 91.2% | 2.4% | 3.6% | 1.7% | 0.89% | 0.12% |
| Feb 2026 | 90.5% | 2.4% | 4.4% | 1.7% | 0.88% | 0.09% |
| Mar 2026 | 88.2% | 2.3% | 6.4% | 2% | 1% | 0.11% |
| Apr 2026 | 89.5% | 2.4% | 5.3% | 1.7% | 1.1% | 0.11% |
| May 2026 | 89.5% | 2.9% | 4.4% | 2% | 1.1% | 0.11% |
| Jun 2026 | 90.2% | 3.6% | 3.6% | 1.7% | 0.88% | 0.12% |
| Jul 2026 | 88.4% | 5.3% | 3.5% | 1.6% | 1.1% | 0.11% |
| Aug 2026 | 87.1% | 6.3% | 3.5% | 2% | 1% | 0.11% |
| Sep 2026 | 87.8% | 6.4% | 3.5% | 1.3% | 0.86% | 0.07% |
How has the BabyCentre and Huckleberry comparison changed over the last 12 months?
3 findings
- Huckleberry was ahead of BabyCentre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyCentre’s share of searches among pregnancy and baby apps worldwide moved from 0.14% to 0.07%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps worldwide moved from 0.87% to 0.86%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for pregnancy and baby apps worldwide in September 2026?
2 changes
Estimated monthly branded searches for Huckleberry worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for BabyCentre worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BabyCentre’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BabyCentre
1 branded search term
- babycentre
Huckleberry
1 branded search term
- huckleberry app
Other head-to-heads among pregnancy and baby apps
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