Brandwave

Ayinger vs Warsteiner:Which is more popular?

In October 2026, Warsteiner had more branded searches than Ayinger among German beer brands worldwide. Warsteiner had about 90,500 branded searches, while Ayinger had 14,800. Warsteiner made up 12% of all German beer brand searches we track, and Ayinger accounted for 2%. When we asked ChatGPT and Google AI Overviews about German beer brands, Ayinger appeared in three of the five answers and Warsteiner in one. Ayinger was mentioned before Warsteiner in two out of three answers that named either.

Among German beer brands worldwide in October 2026

Who do people search for more?

Warsteiner, about 6 searches for every 1 for Ayinger

Warsteiner 90.5K searchesAyinger 14.8K searches

Who does AI mention more?

Ayinger, mentioned in 3 of 5 answers, Warsteiner in 1

Ayinger in 3 of 5Warsteiner in 1 of 5

Who does AI recommend more?

Ayinger, named ahead of Warsteiner in 2 of 3 answers

Ayinger first in 2Warsteiner first in 1

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Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ayinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Warsteiner was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ayinger was listed before Warsteiner in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Ayinger6th
  8. Erdinger8th
  9. Warsteiner9th
  10. Franziskaner9th
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ayinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+6 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Ayinger or Warsteiner more popular in search?

This chart shows how often people search Google for Ayinger and Warsteiner by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Ayinger and Warsteiner among German beer brands worldwide, by month

Share of searches by month for Warsteiner, Ayinger. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothausAyinger
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%1.5%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%1.7%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%1.7%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%1.7%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%1.8%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%1.7%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%1.5%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%1.6%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%1.6%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%1.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%1.9%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%2%

How has branded search for Ayinger and Warsteiner changed worldwide over the last 12 months?

3 findings
  • Warsteiner was ahead of Ayinger in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ayinger’s share of searches among German beer brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
  • Across the 12 months ending October 2026, Warsteiner’s share of searches among German beer brands worldwide moved from 9.2% to 12%, and its estimated monthly branded searches moved from 60.5K to 90.5K.

How did search popularity change for German beer brands worldwide in October 2026?

2 changes
  1. In October 2026, Warsteiner gained share of searches among German beer brands worldwide, from 11.5% to 12%.

  2. Estimated monthly branded searches for Ayinger worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in October 2026.

How are Ayinger’s and Warsteiner’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ayinger’s and Warsteiner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ayinger

1 branded search term

  • ayinger

Warsteiner

1 branded search term

  • warsteiner

How the Brand Demand Index is measured

Other head-to-heads among German beer brands

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