Brandwave

Axiell vs PastPerfect:Which is more popular by branded search?

In August 2026, Axiell had more branded searches than PastPerfect among museum software worldwide. Axiell was estimated to have 2.4K branded searches compared to PastPerfect’s 1K, and held a 1.9% Share of Search versus PastPerfect’s 0.77%. These are worldwide searches for English-language branded terms.

Share of Search among museum software worldwide in August 2026Which is more popular in search, Axiell or PastPerfect?
Axiell1.9%2.4K searches
vs
PastPerfect0.77%1K searches

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Which is more popular in search, Axiell or PastPerfect?

Compare the museum software institutions choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Axiell and PastPerfect among museum software worldwide, by month

Share of Search by month for Axiell, PastPerfect. The figures are in the table below the chart.

View monthly share of search table
MonthAdlibTessituraAxiellPastPerfectCollectionSpaceArgus
Oct 202585.3%11.4%1.5%0.82%0.63%0.25%
Nov 202585.2%11.4%1.8%0.63%0.56%0.3%
Dec 202589.8%8.1%1%0.48%0.48%0.17%
Jan 202683.3%13.7%1.5%0.62%0.62%0.24%
Feb 202685.2%11.4%1.8%0.82%0.56%0.2%
Mar 202685.1%11.4%1.8%0.82%0.55%0.25%
Apr 202683.1%13.7%1.8%0.62%0.62%0.24%
May 202685.7%11.5%1.5%0.63%0.46%0.25%
Jun 202685%11.4%1.9%0.77%0.56%0.37%
Jul 202685.3%11.5%1.5%0.78%0.56%0.37%
Aug 202685.1%11.4%1.9%0.77%0.56%0.3%
Sep 2026——————

How has the Axiell and PastPerfect comparison changed over the last 12 months?

  • Axiell was ahead of PastPerfect in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Axiell’s estimated Share of Search among museum software worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 11 months ending August 2026, PastPerfect’s estimated Share of Search among museum software worldwide moved from 0.82% to 0.77%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for museum software worldwide in August 2026?

  1. Estimated monthly branded searches for PastPerfect worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Axiell’s and PastPerfect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Axiell

1 branded search term

  • axiell

PastPerfect

1 branded search term

  • past perfect museum

How the Brand Demand Index is measured

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