Brandwave

Axiell vs CollectiveAccess:Which is more popular?

In September 2026, Axiell had more branded searches than CollectiveAccess among museum software worldwide. Axiell had about 2,400 branded searches, while CollectiveAccess had 1,470. Axiell made up 1.5% of all museum software searches we track, and CollectiveAccess accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about museum software, Axiell appeared in four of the five answers and CollectiveAccess in two. Axiell was mentioned before CollectiveAccess in three out of four answers that named either.

Among museum software worldwide in September 2026

Who do people search for more?

Axiell, about 63% more searches than CollectiveAccess

Axiell 2.4K searchesCollectiveAccess 1.5K searches

Who does AI mention more?

Axiell, mentioned in 4 of 5 answers, CollectiveAccess in 2

Axiell in 4 of 5CollectiveAccess in 2 of 5

Who does AI recommend more?

Axiell, named ahead of CollectiveAccess in 3 of 4 answers

Axiell first in 3CollectiveAccess first in 1

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Top museum software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Axiell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CollectiveAccess was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Axiell was listed before CollectiveAccess in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CatalogIt1st
  2. PastPerfect2nd
  3. Axiell3rd
  4. CollectionSpace4th
  5. TMS Collections5th
  6. CollectiveAccess6th
  7. Argus7th
  8. Tessitura8th
  9. Adlib–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CatalogIt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Axiell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PastPerfect4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CollectionSpace3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TMS Collections2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CollectiveAccess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tessitura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Argus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adlib0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about museum software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Axiell or CollectiveAccess more popular in search?

This chart shows how often people search Google for Axiell and CollectiveAccess by name. Each line represents a brand's share of searches for all nine museum software we track, month by month, from English-language searches worldwide.

Axiell and CollectiveAccess among museum software worldwide, by month

Share of searches by month for Axiell, CollectiveAccess. The figures are in the table below the chart.

View monthly share of searches table
MonthAdlibTessituraCatalogItTMS CollectionsAxiellCollectiveAccessCollectionSpacePastPerfectArgus
Oct 202582%11%1.8%1.2%1.5%0.97%0.61%0.79%0.24%
Nov 202582%11%1.8%1.2%1.8%0.89%0.53%0.61%0.29%
Dec 202586.9%7.8%1.3%1.3%1%0.63%0.46%0.46%0.17%
Jan 202680%13.2%1.7%1.5%1.4%0.85%0.59%0.59%0.23%
Feb 202681.6%10.9%1.8%1.5%1.8%0.89%0.53%0.79%0.19%
Mar 202681.1%10.9%2.2%1.5%1.7%1%0.53%0.78%0.23%
Apr 202679.3%13%2.1%1.5%1.7%1%0.59%0.59%0.23%
May 202681.6%10.9%2.2%1.5%1.5%1%0.44%0.6%0.24%
Jun 202680.3%10.8%2.6%1.8%1.8%1.1%0.53%0.73%0.35%
Jul 202681%10.9%2.1%1.8%1.4%1.1%0.53%0.74%0.35%
Aug 202680.7%10.9%2.1%1.8%1.8%1.2%0.53%0.73%0.29%
Sep 202682.1%11%1.8%1.5%1.5%0.89%0.53%0.53%0.24%

How has the Axiell and CollectiveAccess comparison changed over the last 12 months?

3 findings
  • Axiell was ahead of CollectiveAccess in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Axiell’s share of searches among museum software worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, CollectiveAccess’ share of searches among museum software worldwide moved from 0.97% to 0.89%, and its estimated monthly branded searches moved from 1.6K to 1.5K.

How did search popularity change for museum software worldwide in September 2026?

0 changes

Neither Axiell nor CollectiveAccess moved beyond provider rounding among museum software in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Axiell’s and CollectiveAccess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Axiell

1 branded search term

  • axiell

CollectiveAccess

2 branded search terms

  • collective access
  • collectiveaccess

How the Brand Demand Index is measured

Other head-to-heads among museum software

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