AXA vs Blue Cross Blue Shield:Which is searched more?
In September 2026, AXA had more branded searches than Blue Cross Blue Shield among health insurance brands worldwide. AXA had about 1.2 million branded searches, while Blue Cross Blue Shield had 823,000. AXA made up 27.2% of all health insurance brand searches we track, and Blue Cross Blue Shield accounted for 18.3%. These are worldwide searches for English-language branded terms.
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Is AXA or Blue Cross Blue Shield more popular in search?
Compare the health insurance brands finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AXA, Blue Cross Blue Shield. The figures are in the table below the chart.
View monthly share of searches table
| Month | AXA | UnitedHealthcare | Kaiser Permanente | Blue Cross Blue Shield | Aetna | Oscar Health | Cigna | Humana | Bupa |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 18% | 26.8% | 21.9% | 2.4% | 2% | 1.3% | 0.73% | 0.06% |
| Nov 2025 | 29.1% | 16.1% | 29.1% | 19.7% | 2.2% | 2.2% | 0.97% | 0.65% | 0.07% |
| Dec 2025 | 29% | 16% | 29% | 19.6% | 2.2% | 2.6% | 0.96% | 0.64% | 0.07% |
| Jan 2026 | 29.5% | 16.2% | 24% | 24% | 2.2% | 2.7% | 0.8% | 0.65% | 0.07% |
| Feb 2026 | 27.9% | 15.4% | 27.9% | 22.8% | 2.1% | 2.5% | 0.76% | 0.62% | 0.08% |
| Mar 2026 | 32.2% | 14.5% | 26.2% | 21.5% | 1.9% | 2.4% | 0.71% | 0.58% | 0.08% |
| Apr 2026 | 28.8% | 13% | 28.8% | 23.6% | 1.7% | 2.6% | 0.78% | 0.52% | 0.07% |
| May 2026 | 32% | 14.4% | 26.2% | 21.6% | 1.9% | 2.4% | 0.87% | 0.58% | 0.08% |
| Jun 2026 | 29.7% | 20% | 24.4% | 20% | 2.2% | 2.2% | 0.81% | 0.54% | 0.07% |
| Jul 2026 | 29.8% | 20.1% | 24.4% | 20.1% | 2.2% | 2.2% | 0.66% | 0.54% | 0.07% |
| Aug 2026 | 27.1% | 27.1% | 22.2% | 18.3% | 2% | 2% | 0.74% | 0.49% | 0.06% |
| Sep 2026 | 27.2% | 27.2% | 22.3% | 18.3% | 2% | 1.6% | 0.74% | 0.49% | 0.08% |
How has the AXA and Blue Cross Blue Shield comparison changed over the last 12 months?
3 findings
- AXA was ahead of Blue Cross Blue Shield in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AXA’s share of searches among health insurance brands worldwide moved from 26.8% to 27.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Blue Cross Blue Shield’s share of searches among health insurance brands worldwide moved from 21.9% to 18.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for health insurance brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Blue Cross Blue Shield worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AXA’s and Blue Cross Blue Shield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AXA
1 branded search term
- axa
Blue Cross Blue Shield
1 branded search term
- blue cross blue shield
Other head-to-heads among health insurance brands
AXA vs UnitedHealthcare: compare search popularity
AXA vs Kaiser Permanente: compare search popularity
AXA vs Aetna: compare search popularity- UnitedHealthcare vs Kaiser Permanente: compare search popularity
- UnitedHealthcare vs Blue Cross Blue Shield: compare search popularity
- UnitedHealthcare vs Aetna: compare search popularity
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