Awair vs PurpleAir:Which is more popular by branded search?
In August 2026, PurpleAir had more branded searches than Awair among air quality monitor brands worldwide. PurpleAir was estimated to have 368K branded searches compared to Awair’s 2.4K, and held a 48% Share of Search versus Awair’s 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Awair or PurpleAir?
Compare the air quality monitor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PurpleAir, Awair. The figures are in the table below the chart.
View monthly share of search table
| Month | IQAir | PurpleAir | Airthings | Awair | Temtop |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 21.3% | 14.3% | 1.9% | 1.5% |
| Nov 2025 | 86.9% | 6.3% | 5.1% | 0.83% | 0.83% |
| Dec 2025 | 86.8% | 7.7% | 4.2% | 0.69% | 0.55% |
| Jan 2026 | 71.4% | 17.1% | 9.3% | 1.2% | 1% |
| Feb 2026 | 72% | 13.9% | 11.4% | 1.5% | 1.2% |
| Mar 2026 | 70.2% | 13.3% | 13.3% | 1.7% | 1.4% |
| Apr 2026 | 72.3% | 13.8% | 11.3% | 1.5% | 1.2% |
| May 2026 | 61.6% | 20.8% | 13.9% | 2.2% | 1.5% |
| Jun 2026 | 37.4% | 51.7% | 8.5% | 1.4% | 1.1% |
| Jul 2026 | 39.6% | 57.4% | 2.3% | 0.37% | 0.37% |
| Aug 2026 | 49.5% | 48% | 1.9% | 0.31% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the Awair and PurpleAir comparison changed over the last 12 months?
3 findings
- PurpleAir was ahead of Awair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awair’s estimated Share of Search among air quality monitor brands worldwide moved from 1.9% to 0.31%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide moved from 21.3% to 48%, and its estimated monthly branded searches moved from 33.1K to 368K.
How did search popularity change for air quality monitor brands worldwide in August 2026?
3 changes
In August 2026, IQAir overtook PurpleAir to take the highest estimated Share of Search among air quality monitor brands worldwide, at 49.5%.
In August 2026, PurpleAir lost estimated Share of Search among air quality monitor brands worldwide, from 57.4% to 48%.
Awair’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.31% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Awair’s and PurpleAir’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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