How popular isPurpleAir in search?
In August 2026, there were an estimated 368K branded searches for PurpleAir worldwide which is up 1011.8% over the last 11 months. PurpleAir holds 48% estimated Share of Search among air quality monitor brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which air quality monitor brands compete with PurpleAir?
Share of Search by month for IQAir, PurpleAir. The figures are in the table below the chart.
View monthly share of search table
| Month | IQAir | PurpleAir | Airthings | Awair | Temtop |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 21.3% | 14.3% | 1.9% | 1.5% |
| Nov 2025 | 86.9% | 6.3% | 5.1% | 0.83% | 0.83% |
| Dec 2025 | 86.8% | 7.7% | 4.2% | 0.69% | 0.55% |
| Jan 2026 | 71.4% | 17.1% | 9.3% | 1.2% | 1% |
| Feb 2026 | 72% | 13.9% | 11.4% | 1.5% | 1.2% |
| Mar 2026 | 70.2% | 13.3% | 13.3% | 1.7% | 1.4% |
| Apr 2026 | 72.3% | 13.8% | 11.3% | 1.5% | 1.2% |
| May 2026 | 61.6% | 20.8% | 13.9% | 2.2% | 1.5% |
| Jun 2026 | 37.4% | 51.7% | 8.5% | 1.4% | 1.1% |
| Jul 2026 | 39.6% | 57.4% | 2.3% | 0.37% | 0.37% |
| Aug 2026 | 49.5% | 48% | 1.9% | 0.31% | 0.25% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.5% | 379K | +49.3% | +9.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 48% | 368K | 0% | -9.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.9% | 14.8K | 0% | -0.4 points | |
| 4, held 4th | 0.31% | 2.4K | 0% | -0.1 points | |
| 5, held 5th | 0.25% | 1.9K | -20.8% | -0.1 points |
1.
IQAir49.5%
Moved from 2nd to 1st. 379K estimated branded searches, +49.3% vs prior month. Share +9.9 points.
48%
Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -9.3 points.
1.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Awair0.31%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Temtop
0.25%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between PurpleAir and its closest rivals
How has branded search demand for PurpleAir changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PurpleAir worldwide rose from 33.1K to 368K.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide increased from 21.3% to 48%.
- Across the 11 months ending August 2026, PurpleAir’s estimated Share of Search among air quality monitor brands worldwide peaked at 57.4% in July 2026 and was lowest at 6.3% in November 2025.
How did search popularity change for air quality monitor brands worldwide in August 2026?
5 changes
In August 2026, IQAir overtook PurpleAir to take the highest estimated Share of Search among air quality monitor brands worldwide, at 49.5%.
In August 2026, PurpleAir lost estimated Share of Search among air quality monitor brands worldwide, from 57.4% to 48%.
Airthings’ estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 13.9% to 1.9% in August 2026.
Awair’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.31% in August 2026.
Temtop’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.25% in August 2026.
How is PurpleAir measured?
Brandwave collects information about searches that people make online using PurpleAir’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- purple air
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