Brandwave

Atosa vs Williams Refrigeration:Which is more popular?

In September 2026, Atosa had more branded searches than Williams Refrigeration among commercial refrigeration brands worldwide. Atosa had about 3,600 branded searches, while Williams Refrigeration had 2,400. Atosa made up 4.9% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Atosa appeared in all five answers and Williams Refrigeration in none.

Among commercial refrigeration brands worldwide in September 2026

Who do people search for more?

Atosa, about 50% more searches than Williams Refrigeration

Atosa 3.6K searchesWilliams Refrigeration 2.4K searches

Who does AI mention more?

Atosa, mentioned in every answer we collected

Atosa in 5 of 5Williams Refrigeration in 0 of 5

Who does AI recommend more?

Atosa, the only one of the two named

Atosa first in 5Williams Refrigeration never named

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Atosa appeared in all five answers. Williams Refrigeration did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Refrigeration1st
  2. Traulsen2nd
  3. Hoshizaki3rd
  4. Turbo Air4th
  5. Beverage-Air5th
  6. Atosa6th
  7. Continental Refrigerator7th
  8. SKOPE–
  9. Williams Refrigeration–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turbo Air5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traulsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Atosa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hoshizaki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • True Refrigeration4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beverage-Air4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental Refrigerator3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKOPE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Atosa or Williams Refrigeration more popular in search?

This chart shows how often people search Google for Atosa and Williams Refrigeration by name. Each line represents a brand's share of searches for all nine commercial refrigeration brands we track, month by month, from English-language searches worldwide.

Atosa and Williams Refrigeration among commercial refrigeration brands worldwide, by month

Share of searches by month for Atosa, Williams Refrigeration. The figures are in the table below the chart.

View monthly share of searches table
MonthHoshizakiSKOPETrue RefrigerationTurbo AirTraulsenAtosaBeverage-AirWilliams RefrigerationContinental Refrigerator
Oct 202527.2%27.2%18.2%9.9%3.6%3.6%4.4%3.6%2.3%
Nov 202525.6%31.4%17.1%9.3%3.4%3.4%4.1%3.4%2.3%
Dec 202527.6%27.6%18.4%10.1%2.9%3.7%4.4%2.9%2.4%
Jan 202628.1%28.1%18.7%8.4%3%3.7%4.6%3%2.4%
Feb 202625.3%31%16.9%9.2%3.4%4.1%4.1%3.4%2.7%
Mar 202627.7%27.7%18.5%8.2%3%4.5%4.5%3.6%2.4%
Apr 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
May 202629.1%29.1%15.9%8.7%3.1%4.7%3.8%3.1%2.5%
Jun 202628.9%28.9%15.8%8.6%3.1%4.7%3.8%3.8%2.5%
Jul 202628.1%28.1%18.7%6.8%3%4.6%4.6%3%3%
Aug 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
Sep 202630.4%24.8%16.6%7.4%6%4.9%4%3.3%2.6%

How has the Atosa and Williams Refrigeration comparison changed over the last 12 months?

3 findings

How did search popularity change for commercial refrigeration brands worldwide in September 2026?

3 changes
  1. In September 2026, Traulsen overtook Atosa and 2 others to rank 5th among commercial refrigeration brands worldwide, with 6% of the searches.

  2. In September 2026, Williams Refrigeration rose from 9th to 8th among commercial refrigeration brands worldwide.

  3. Estimated monthly branded searches for Atosa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Atosa’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atosa

1 branded search term

  • atosa refrigeration

Williams Refrigeration

1 branded search term

  • williams refrigeration

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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