Brandwave

Atosa vs Hoshizaki:Which is more popular?

In September 2026, Hoshizaki had more branded searches than Atosa among commercial refrigeration brands worldwide. Hoshizaki had about 22,200 branded searches, while Atosa had 3,600. Hoshizaki made up 30.4% of all commercial refrigeration brand searches we track, and Atosa accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Atosa appeared in all five answers and Hoshizaki in four. Hoshizaki was mentioned before Atosa in four out of five answers.

Among commercial refrigeration brands worldwide in September 2026

Who do people search for more?

Hoshizaki, about 6 searches for every 1 for Atosa

Hoshizaki 22.2K searchesAtosa 3.6K searches

Who does AI mention more?

Atosa, mentioned in every answer we collected

Atosa in 5 of 5Hoshizaki in 4 of 5

Who does AI recommend more?

Hoshizaki, named ahead of Atosa in 4 of 5 answers

Hoshizaki first in 4Atosa first in 1

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Atosa appeared in all five answers. Hoshizaki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hoshizaki was listed before Atosa in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Refrigeration1st
  2. Traulsen2nd
  3. Hoshizaki3rd
  4. Turbo Air4th
  5. Beverage-Air5th
  6. Atosa6th
  7. Continental Refrigerator7th
  8. SKOPE–
  9. Williams Refrigeration–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turbo Air5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traulsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Atosa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hoshizaki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • True Refrigeration4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beverage-Air4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental Refrigerator3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKOPE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Atosa or Hoshizaki more popular in search?

This chart shows how often people search Google for Atosa and Hoshizaki by name. Each line represents a brand's share of searches for all nine commercial refrigeration brands we track, month by month, from English-language searches worldwide.

Atosa and Hoshizaki among commercial refrigeration brands worldwide, by month

Share of searches by month for Hoshizaki, Atosa. The figures are in the table below the chart.

View monthly share of searches table
MonthHoshizakiSKOPETrue RefrigerationTurbo AirTraulsenAtosaBeverage-AirWilliams RefrigerationContinental Refrigerator
Oct 202527.2%27.2%18.2%9.9%3.6%3.6%4.4%3.6%2.3%
Nov 202525.6%31.4%17.1%9.3%3.4%3.4%4.1%3.4%2.3%
Dec 202527.6%27.6%18.4%10.1%2.9%3.7%4.4%2.9%2.4%
Jan 202628.1%28.1%18.7%8.4%3%3.7%4.6%3%2.4%
Feb 202625.3%31%16.9%9.2%3.4%4.1%4.1%3.4%2.7%
Mar 202627.7%27.7%18.5%8.2%3%4.5%4.5%3.6%2.4%
Apr 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
May 202629.1%29.1%15.9%8.7%3.1%4.7%3.8%3.1%2.5%
Jun 202628.9%28.9%15.8%8.6%3.1%4.7%3.8%3.8%2.5%
Jul 202628.1%28.1%18.7%6.8%3%4.6%4.6%3%3%
Aug 202627.7%27.7%18.5%8.2%3%4.5%4.5%3%3%
Sep 202630.4%24.8%16.6%7.4%6%4.9%4%3.3%2.6%

How has the Atosa and Hoshizaki comparison changed over the last 12 months?

3 findings

How did search popularity change for commercial refrigeration brands worldwide in September 2026?

3 changes
  1. In September 2026, Traulsen overtook Atosa and 2 others to rank 5th among commercial refrigeration brands worldwide, with 6% of the searches.

  2. In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%.

  3. Estimated monthly branded searches for Atosa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Atosa’s and Hoshizaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atosa

1 branded search term

  • atosa refrigeration

Hoshizaki

1 branded search term

  • hoshizaki

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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