AthenaHQ vs Profound:Which is more popular by branded search?
In August 2026, Profound had more branded searches than AthenaHQ among AI search visibility tools worldwide. Profound was estimated to have 20.5K branded searches compared to AthenaHQ’s 2.9K, and held a 24.1% Share of Search versus AthenaHQ’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AthenaHQ or Profound?
Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Profound, AthenaHQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Peec AI | Profound | AirOps | Searchable | Otterly.AI | Scrunch | AthenaHQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 23.1% | 22.1% | 20.6% | 4.3% | 6.4% | 5.5% |
| Nov 2025 | 25.5% | 18.2% | 26.3% | 16.7% | 4% | 5% | 4.2% |
| Dec 2025 | 22.9% | 16.6% | 23.5% | 24.4% | 3.8% | 4.4% | 4.5% |
| Jan 2026 | 24.1% | 17.2% | 24.5% | 19.7% | 4.8% | 4.7% | 5% |
| Feb 2026 | 19.7% | 23.4% | 24.6% | 17.3% | 4.8% | 4.7% | 5.6% |
| Mar 2026 | 21.5% | 24.4% | 21.6% | 17.2% | 6.3% | 4.2% | 4.9% |
| Apr 2026 | 23.3% | 22.5% | 23.5% | 15.3% | 5.6% | 4.5% | 5.3% |
| May 2026 | 30.2% | 19.3% | 20.6% | 15.7% | 6% | 3.9% | 4.4% |
| Jun 2026 | 25.7% | 20.3% | 21% | 17% | 6.3% | 5% | 4.8% |
| Jul 2026 | 27.7% | 21.5% | 18.5% | 16.9% | 6.7% | 4.4% | 4.2% |
| Aug 2026 | 27.2% | 24.1% | 18.1% | 17.4% | 5.4% | 4.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the AthenaHQ and Profound comparison changed over the last 12 months?
3 findings
- Profound was ahead of AthenaHQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AthenaHQ’s estimated Share of Search among AI search visibility tools worldwide moved from 5.5% to 3.4%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
- Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide moved from 23.1% to 24.1%, and its estimated monthly branded searches moved from 16K to 20.5K.
How did search popularity change for AI search visibility tools worldwide in August 2026?
2 changes
In August 2026, Profound gained estimated Share of Search among AI search visibility tools worldwide, from 21.5% to 24.1%.
In August 2026, AthenaHQ lost estimated Share of Search among AI search visibility tools worldwide, from 4.2% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using AthenaHQ’s and Profound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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