How popular isProfound in search?
In August 2026, there were an estimated 20.5K branded searches for Profound worldwide which is up 28.6% over the last 11 months. Profound holds 24.1% estimated Share of Search among AI search visibility tools worldwide and is ranked 2nd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Peec AI27.2%
Profound24.1%
AirOps18.1%
Searchable17.4%
Otterly.AI5.4%
Scrunch4.3%
AthenaHQ3.4%
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Which AI search visibility tools compete with Profound?
Share of Search by month for Peec AI, Profound, AirOps, Searchable, Otterly.AI, Scrunch, AthenaHQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Peec AI | Profound | AirOps | Searchable | Otterly.AI | Scrunch | AthenaHQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 23.1% | 22.1% | 20.6% | 4.3% | 6.4% | 5.5% |
| Nov 2025 | 25.5% | 18.2% | 26.3% | 16.7% | 4% | 5% | 4.2% |
| Dec 2025 | 22.9% | 16.6% | 23.5% | 24.4% | 3.8% | 4.4% | 4.5% |
| Jan 2026 | 24.1% | 17.2% | 24.5% | 19.7% | 4.8% | 4.7% | 5% |
| Feb 2026 | 19.7% | 23.4% | 24.6% | 17.3% | 4.8% | 4.7% | 5.6% |
| Mar 2026 | 21.5% | 24.4% | 21.6% | 17.2% | 6.3% | 4.2% | 4.9% |
| Apr 2026 | 23.3% | 22.5% | 23.5% | 15.3% | 5.6% | 4.5% | 5.3% |
| May 2026 | 30.2% | 19.3% | 20.6% | 15.7% | 6% | 3.9% | 4.4% |
| Jun 2026 | 25.7% | 20.3% | 21% | 17% | 6.3% | 5% | 4.8% |
| Jul 2026 | 27.7% | 21.5% | 18.5% | 16.9% | 6.7% | 4.4% | 4.2% |
| Aug 2026 | 27.2% | 24.1% | 18.1% | 17.4% | 5.4% | 4.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.2% | 23.1K | 0% | -0.5 points | |
| 2, held 2nd | 24.1% | 20.5K | +14.4% | +2.6 points | |
| 3, held 3rd | 18.1% | 15.4K | -0.32% | -0.4 points | |
| 4, held 4th | 17.4% | 14.8K | +5% | +0.5 points | |
| 5, held 5th | 5.4% | 4.6K | -17.8% | -1.3 points | |
| 6, held 6th | 4.3% | 3.6K | -0.27% | -0.1 points | |
| 7, held 7th | 3.4% | 2.9K | -17.8% | -0.8 points |
1.
Peec AI27.2%
held 1st · 23.1K estimated branded searches · 0% vs prior month · -0.5 points
2.
Profound24.1%
held 2nd · 20.5K estimated branded searches · +14.4% vs prior month · +2.6 points
3.
AirOps18.1%
held 3rd · 15.4K estimated branded searches · -0.32% vs prior month · -0.4 points
17.4%
held 4th · 14.8K estimated branded searches · +5% vs prior month · +0.5 points
5.4%
held 5th · 4.6K estimated branded searches · -17.8% vs prior month · -1.3 points
6.
Scrunch4.3%
held 6th · 3.6K estimated branded searches · -0.27% vs prior month · -0.1 points
7.
AthenaHQ3.4%
held 7th · 2.9K estimated branded searches · -17.8% vs prior month · -0.8 points
Compare search popularity between Profound and its closest rivals
How has branded search demand for Profound changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Profound worldwide rose from 16K to 20.5K.
- Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide increased from 23.1% to 24.1%.
- Across the 11 months ending August 2026, Profound’s estimated Share of Search among AI search visibility tools worldwide peaked at 24.4% in March 2026 and was lowest at 16.6% in December 2025.
- Across the 11 months ending August 2026, Profound fell from 1st to 2nd among AI search visibility tools worldwide.
How did search popularity change for AI search visibility tools worldwide in August 2026?
6 changes
In August 2026, Profound gained estimated Share of Search among AI search visibility tools worldwide, from 21.5% to 24.1%.
In August 2026, Searchable gained estimated Share of Search among AI search visibility tools worldwide, from 16.9% to 17.4%.
In August 2026, Otterly.AI lost estimated Share of Search among AI search visibility tools worldwide, from 6.7% to 5.4%.
In August 2026, AthenaHQ lost estimated Share of Search among AI search visibility tools worldwide, from 4.2% to 3.4%.
In August 2026, Peec AI lost estimated Share of Search among AI search visibility tools worldwide, from 27.7% to 27.2%.
Estimated monthly branded searches for Scrunch worldwide fell 17.8% over 11 measured months, from 4.4K to 3.6K in August 2026.
How is Profound measured?
Brandwave collects information about searches that people make online using Profound’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- profound aeo
- Profound AI
- profound ai pricing
- profound ai search
- profound ai seo
- profound ai tool
- profound ai visibility
- profound geo
- profound seo
- try profound
- tryprofound
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Is Profound your brand?
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