AssetSonar vs Reftab:Which is more popular by branded search?
In August 2026, Reftab had more branded searches than AssetSonar among IT asset management platforms worldwide. Reftab was estimated to have 2.4K branded searches compared to AssetSonar’s 480, and held a 4.1% Share of Search versus AssetSonar’s 0.81%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow AssetSonar vs Reftab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AssetSonar or Reftab?
Compare services and tools used to track and manage business IT assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reftab, AssetSonar. The figures are in the table below the chart.
View monthly share of search table
| Month | Snipe-IT | Lansweeper | Asset Panda | Reftab | AssetSonar |
|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 41% | 12.3% | 4.5% | 1.1% |
| Nov 2025 | 45.7% | 37.3% | 11.2% | 5% | 0.81% |
| Dec 2025 | 44.9% | 36.6% | 13.5% | 4% | 0.97% |
| Jan 2026 | 45% | 36.6% | 13.5% | 3.9% | 0.97% |
| Feb 2026 | 44.8% | 36.8% | 13.5% | 3.9% | 0.97% |
| Mar 2026 | 49.6% | 33.1% | 12.2% | 4.4% | 0.72% |
| Apr 2026 | 46.2% | 37.6% | 11.3% | 4% | 0.82% |
| May 2026 | 49.9% | 33.4% | 12.3% | 3.6% | 0.88% |
| Jun 2026 | 50% | 33.3% | 12.2% | 3.6% | 0.88% |
| Jul 2026 | 47.6% | 38.7% | 9.6% | 3.5% | 0.68% |
| Aug 2026 | 46.2% | 37.6% | 11.3% | 4.1% | 0.81% |
| Sep 2026 | — | — | — | — | — |
How has the AssetSonar and Reftab comparison changed over the last 12 months?
3 findings
- Reftab was ahead of AssetSonar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AssetSonar’s estimated Share of Search among IT asset management platforms worldwide moved from 1.1% to 0.81%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 11 months ending August 2026, Reftab’s estimated Share of Search among IT asset management platforms worldwide moved from 4.5% to 4.1%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for IT asset management platforms worldwide in August 2026?
2 changes
In August 2026, Reftab gained estimated Share of Search among IT asset management platforms worldwide, from 3.5% to 4.1%.
Estimated monthly branded searches for AssetSonar worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AssetSonar’s and Reftab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AssetSonar
1 branded search term
- assetsonar
Reftab
2 branded search terms
- reftab
- reftab app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.