Brandwave

Ashby vs CATS:Which is more popular?

In September 2026, Ashby had more branded searches than CATS among recruitment software brands worldwide. Ashby had about 1,900 branded searches, while CATS had 170. Ashby made up 1.3% of all recruitment software brand searches we track, and CATS accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about recruitment software brands, Ashby appeared in three of the five answers and CATS in none.

Among recruitment software brands worldwide in September 2026

Who do people search for more?

Ashby, about 11 searches for every 1 for CATS

Ashby 1.9K searchesCATS 170 searches

Who does AI mention more?

Ashby, mentioned in 3 of 5 answers, CATS in 0

Ashby in 3 of 5CATS in 0 of 5

Who does AI recommend more?

Ashby, the only one of the two named

Ashby first in 3CATS never named

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Top recruitment software brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ashby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CATS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Greenhouse1st
  2. Workable2nd
  3. Lever3rd
  4. Ashby4th
  5. Zoho Recruit5th
  6. Bullhorn6th
  7. Jobvite–
  8. Vincere–
  9. JobAdder–
  10. +1 more
  11. CATS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenhouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bullhorn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jobvite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vincere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JobAdder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CATS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about recruitment software brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ashby or CATS more popular in search?

This chart shows how often people search Google for Ashby and CATS by name. Each line represents a brand's share of searches for all 11 recruitment software brands we track, month by month, from English-language searches worldwide.

Ashby and CATS among recruitment software brands worldwide, by month

Share of searches by month for Ashby, CATS. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkableZoho RecruitJobviteVincereJobAdderGreenhouseAshbyLeverRecruiteeCATSBullhorn
Oct 202536%24.1%16.1%8.8%8.8%3.2%1.1%1.4%0.12%0.15%0.1%
Nov 202535%23.4%15.7%8.6%10.5%3.8%1.3%1.3%0.12%0.15%0.1%
Dec 202538.1%25.5%13.9%7.6%7.6%4.2%1.2%1.5%0.11%0.13%0.07%
Jan 202638%20.8%13.9%9.3%9.3%5.1%1.5%1.8%0.13%0.13%0.11%
Feb 202637.6%20.6%13.8%9.2%9.2%6.2%1.5%1.5%0.16%0.13%0.11%
Mar 202637.6%20.6%13.8%9.2%9.2%6.2%1.5%1.5%0.16%0.13%0.13%
Apr 202638.4%21%14.1%9.4%7.7%6.3%1.2%1.5%0.11%0.11%0.11%
May 202637.9%20.7%13.9%9.3%9.3%6.2%1.2%1.2%0.11%0.09%0.09%
Jun 202639.6%21.7%14.5%7.9%7.9%5.3%1.6%1%0.21%0.09%0.09%
Jul 202635.1%23.5%15.7%8.6%8.6%5.7%1.3%1.1%0.15%0.12%0.1%
Aug 202639.5%21.6%14.5%9.7%7.9%4.3%1.2%0.85%0.14%0.14%0.07%
Sep 202640.1%21.9%14.7%9.8%8%2.9%1.3%0.86%0.14%0.11%0.09%

How has the Ashby and CATS comparison changed over the last 12 months?

3 findings
  • Ashby was ahead of CATS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ashby’s share of searches among recruitment software brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, CATS’s share of searches among recruitment software brands worldwide moved from 0.15% to 0.11%, and its estimated monthly branded searches moved from 260 to 170.

How did search popularity change for recruitment software brands worldwide in September 2026?

1 change
  1. In September 2026, CATS fell from 9th to 10th among recruitment software brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ashby’s and CATS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ashby

1 branded search term

  • ashby ats

CATS

1 branded search term

  • cats ats

How the Brand Demand Index is measured

Other head-to-heads among recruitment software brands

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