Asda vs Haagen-Dazs:Which is more popular by branded search?

Name: Asda vs Haagen-Dazs: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Haagen-Dazs had more branded searches than Asda among sorbet brands worldwide. Haagen-Dazs was estimated to have 673K branded searches compared to Asda’s 8.1K, and held a 71.4% Share of Search versus Asda’s 0.86%. These are worldwide searches for English-language branded terms.

Share of Search among sorbet brands worldwide in August 2026Which is more popular in search, Asda or Haagen-Dazs?

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Which is more popular in search, Asda or Haagen-Dazs?

Compare the sorbet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Asda and Haagen-Dazs among sorbet brands worldwide, by month

Month	Haagen-Dazs	Del Monte	Solero	Talenti	Asda	Ciao Bella
Oct 2025	69.4%	14%	6.2%	9.3%	1%	0.03%
Nov 2025	68.1%	16.7%	5%	9.2%	1%	0.02%
Dec 2025	66.6%	20%	4.9%	7.3%	1.2%	0.02%
Jan 2026	67.4%	16.5%	6.1%	9.1%	0.99%	0.03%
Feb 2026	70.2%	14.1%	5.2%	9.4%	1%	0.03%
Mar 2026	65%	15.9%	7.2%	10.7%	1.2%	0.03%
Apr 2026	67.4%	13.5%	9.1%	9.1%	0.99%	0.03%
May 2026	56.8%	25.4%	9.3%	7.6%	0.84%	0.02%
Jun 2026	65.1%	10.7%	16%	7.2%	0.96%	0.02%
Jul 2026	69.6%	9.4%	14%	6.3%	0.84%	0.02%
Aug 2026	71.4%	11.7%	9.6%	6.4%	0.86%	0.02%
Sep 2026	—	—	—	—	—	—

How has the Asda and Haagen-Dazs comparison changed over the last 12 months?

3 findings

Haagen-Dazs was ahead of Asda in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Asda’s estimated Share of Search among sorbet brands worldwide moved from 1% to 0.86%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among sorbet brands worldwide moved from 69.4% to 71.4%, and its estimated monthly branded searches moved from 450K to 673K.

How did search popularity change for sorbet brands worldwide in August 2026?

2 changes

In August 2026, Haagen-Dazs gained estimated Share of Search among sorbet brands worldwide, from 69.6% to 71.4%.
Estimated monthly branded searches for Asda worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Asda’s and Haagen-Dazs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.