Brandwave

Asbach vs Torres:Which is more popular?

In September 2026, Torres had more branded searches than Asbach among brandy brands worldwide. Torres had about 67,100 branded searches, while Asbach had 22,200. Torres made up 4.2% of all brandy brand searches we track, and Asbach accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about brandy brands, Torres appeared in all five answers and Asbach in one. Torres was mentioned before Asbach in every answer.

Among brandy brands worldwide in September 2026

Who do people search for more?

Torres, about 3 searches for every 1 for Asbach

Torres 67.1K searchesAsbach 22.2K searches

Who does AI mention more?

Torres, mentioned in every answer we collected

Torres in 5 of 5Asbach in 1 of 5

Who does AI recommend more?

Torres, named ahead of Asbach in every answer

Torres first in 5Asbach never first

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Torres appeared in all five answers. Asbach was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Torres was listed before Asbach in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rémy Martin1st
  2. Hennessy2nd
  3. Torres3rd
  4. E&J4th
  5. Christian Brothers5th
  6. Paul Masson6th
  7. Korbel7th
  8. Asbach8th
  9. St-Rémy9th
  10. Metaxa10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Asbach or Torres more popular in search?

This chart shows how often people search Google for Asbach and Torres by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.

Asbach and Torres among brandy brands worldwide, by month

Share of searches by month for Torres, Asbach. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMetaxaTorresAsbachE&JSt-RémyFundadorChristian BrothersPaul MassonKorbel
Oct 202567%16.5%7.4%4.5%1.8%0.81%0.54%0.54%0.36%0.36%0.24%
Nov 202565.9%16.2%7.3%5.4%1.8%0.98%0.65%0.53%0.44%0.44%0.36%
Dec 202561.5%18.6%6.8%7.4%2%0.91%0.75%0.61%0.5%0.5%0.41%
Jan 202665.3%19.6%5.9%4.5%1.8%0.79%0.65%0.53%0.35%0.35%0.29%
Feb 202665.6%19.6%5.9%4.4%1.8%0.65%0.53%0.53%0.43%0.35%0.29%
Mar 202665.6%19.6%5.9%4.5%1.8%0.65%0.53%0.53%0.35%0.35%0.29%
Apr 202664.6%19.3%7.1%4.4%2.1%0.52%0.52%0.52%0.28%0.35%0.28%
May 202670.3%14.1%6.4%4.7%1.9%0.7%0.46%0.46%0.25%0.38%0.31%
Jun 202668.5%16.8%6.2%4.5%1.5%0.68%0.45%0.45%0.25%0.45%0.2%
Jul 202671.2%14.3%6.4%4%1.6%0.58%0.47%0.47%0.31%0.38%0.26%
Aug 202665.3%19.7%7.2%3.7%1.8%0.53%0.53%0.43%0.29%0.35%0.24%
Sep 202662.4%23%6.9%4.2%1.4%0.51%0.51%0.41%0.27%0.27%0.22%

How has the Asbach and Torres comparison changed over the last 12 months?

3 findings
  • Torres was ahead of Asbach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asbach’s share of searches among brandy brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Torres’ share of searches among brandy brands worldwide moved from 4.5% to 4.2%, and its estimated monthly branded searches held steady at 67.1K.

How did search popularity change for brandy brands worldwide in September 2026?

2 changes
  1. In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.

  2. Estimated monthly branded searches for Asbach worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Asbach’s and Torres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asbach

1 branded search term

  • asbach uralt

Torres

2 branded search terms

  • torres 10
  • torres brandy

How the Brand Demand Index is measured

Other head-to-heads among brandy brands

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