Brandwave

Asbach vs Metaxa:Which is more popular?

In September 2026, Metaxa had more branded searches than Asbach among brandy brands worldwide. Metaxa had about 110,000 branded searches, while Asbach had 22,200. Metaxa made up 6.9% of all brandy brand searches we track, and Asbach accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about brandy brands, Asbach and Metaxa each appeared in one of the five answers.

Among brandy brands worldwide in September 2026

Who do people search for more?

Metaxa, about 5 searches for every 1 for Asbach

Metaxa 110K searchesAsbach 22.2K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Asbach in 1 of 5Metaxa in 1 of 5

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asbach and Metaxa were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rémy Martin1st
  2. Hennessy2nd
  3. Torres3rd
  4. E&J4th
  5. Christian Brothers5th
  6. Paul Masson6th
  7. Korbel7th
  8. Asbach8th
  9. St-Rémy9th
  10. Metaxa10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Asbach or Metaxa more popular in search?

This chart shows how often people search Google for Asbach and Metaxa by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.

Asbach and Metaxa among brandy brands worldwide, by month

Share of searches by month for Metaxa, Asbach. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMetaxaTorresAsbachE&JSt-RémyFundadorChristian BrothersPaul MassonKorbel
Oct 202567%16.5%7.4%4.5%1.8%0.81%0.54%0.54%0.36%0.36%0.24%
Nov 202565.9%16.2%7.3%5.4%1.8%0.98%0.65%0.53%0.44%0.44%0.36%
Dec 202561.5%18.6%6.8%7.4%2%0.91%0.75%0.61%0.5%0.5%0.41%
Jan 202665.3%19.6%5.9%4.5%1.8%0.79%0.65%0.53%0.35%0.35%0.29%
Feb 202665.6%19.6%5.9%4.4%1.8%0.65%0.53%0.53%0.43%0.35%0.29%
Mar 202665.6%19.6%5.9%4.5%1.8%0.65%0.53%0.53%0.35%0.35%0.29%
Apr 202664.6%19.3%7.1%4.4%2.1%0.52%0.52%0.52%0.28%0.35%0.28%
May 202670.3%14.1%6.4%4.7%1.9%0.7%0.46%0.46%0.25%0.38%0.31%
Jun 202668.5%16.8%6.2%4.5%1.5%0.68%0.45%0.45%0.25%0.45%0.2%
Jul 202671.2%14.3%6.4%4%1.6%0.58%0.47%0.47%0.31%0.38%0.26%
Aug 202665.3%19.7%7.2%3.7%1.8%0.53%0.53%0.43%0.29%0.35%0.24%
Sep 202662.4%23%6.9%4.2%1.4%0.51%0.51%0.41%0.27%0.27%0.22%

How has the Asbach and Metaxa comparison changed over the last 12 months?

3 findings
  • Metaxa was ahead of Asbach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asbach’s share of searches among brandy brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Metaxa’s share of searches among brandy brands worldwide moved from 7.4% to 6.9%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for brandy brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Asbach worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Asbach’s and Metaxa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asbach

1 branded search term

  • asbach uralt

Metaxa

1 branded search term

  • metaxa

How the Brand Demand Index is measured

Other head-to-heads among brandy brands

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