Brandwave

Asbach vs E&J:Which is more popular?

In September 2026, Asbach had more branded searches than E&J among brandy brands worldwide. Asbach had about 22,200 branded searches, while E&J had 8,100. Asbach made up 1.4% of all brandy brand searches we track, and E&J accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about brandy brands, E&J appeared in two of the five answers and Asbach in one. E&J was mentioned before Asbach in every answer that named either.

Among brandy brands worldwide in September 2026

Who do people search for more?

Asbach, about 3 searches for every 1 for E&J

Asbach 22.2K searchesE&J 8.1K searches

Who does AI mention more?

E&J, mentioned in 2 of 5 answers, Asbach in 1

E&J in 2 of 5Asbach in 1 of 5

Who does AI recommend more?

E&J, named ahead of Asbach in 2 of 2 answers

E&J first in 2Asbach never first

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, E&J was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Asbach was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. E&J was listed before Asbach in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rémy Martin1st
  2. Hennessy2nd
  3. Torres3rd
  4. E&J4th
  5. Christian Brothers5th
  6. Paul Masson6th
  7. Korbel7th
  8. Asbach8th
  9. St-Rémy9th
  10. Metaxa10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Asbach or E&J more popular in search?

This chart shows how often people search Google for Asbach and E&J by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.

Asbach and E&J among brandy brands worldwide, by month

Share of searches by month for Asbach, E&J. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMetaxaTorresAsbachE&JSt-RémyFundadorChristian BrothersPaul MassonKorbel
Oct 202567%16.5%7.4%4.5%1.8%0.81%0.54%0.54%0.36%0.36%0.24%
Nov 202565.9%16.2%7.3%5.4%1.8%0.98%0.65%0.53%0.44%0.44%0.36%
Dec 202561.5%18.6%6.8%7.4%2%0.91%0.75%0.61%0.5%0.5%0.41%
Jan 202665.3%19.6%5.9%4.5%1.8%0.79%0.65%0.53%0.35%0.35%0.29%
Feb 202665.6%19.6%5.9%4.4%1.8%0.65%0.53%0.53%0.43%0.35%0.29%
Mar 202665.6%19.6%5.9%4.5%1.8%0.65%0.53%0.53%0.35%0.35%0.29%
Apr 202664.6%19.3%7.1%4.4%2.1%0.52%0.52%0.52%0.28%0.35%0.28%
May 202670.3%14.1%6.4%4.7%1.9%0.7%0.46%0.46%0.25%0.38%0.31%
Jun 202668.5%16.8%6.2%4.5%1.5%0.68%0.45%0.45%0.25%0.45%0.2%
Jul 202671.2%14.3%6.4%4%1.6%0.58%0.47%0.47%0.31%0.38%0.26%
Aug 202665.3%19.7%7.2%3.7%1.8%0.53%0.53%0.43%0.29%0.35%0.24%
Sep 202662.4%23%6.9%4.2%1.4%0.51%0.51%0.41%0.27%0.27%0.22%

How has the Asbach and E&J comparison changed over the last 12 months?

3 findings
  • Asbach was ahead of E&J in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asbach’s share of searches among brandy brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, E&J’s share of searches among brandy brands worldwide moved from 0.81% to 0.51%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for brandy brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Asbach worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Asbach’s and E&J’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asbach

1 branded search term

  • asbach uralt

E&J

1 branded search term

  • e&j brandy

How the Brand Demand Index is measured

Other head-to-heads among brandy brands

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