Brandwave

Arena vs Left On Friday:Which is more popular?

In September 2026, Arena had more branded searches than Left On Friday among swimwear brands worldwide. Arena had about 79,400 branded searches, while Left On Friday had 33,100. Arena made up 7.8% of all swimwear brand searches we track, and Left On Friday accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Left On Friday appeared in three of the five answers and Arena in none.

Among swimwear brands worldwide in September 2026

Who do people search for more?

Arena, about 2 searches for every 1 for Left On Friday

Arena 79.4K searchesLeft On Friday 33.1K searches

Who does AI mention more?

Left On Friday, mentioned in 3 of 5 answers, Arena in 0

Left On Friday in 3 of 5Arena in 0 of 5

Who does AI recommend more?

Left On Friday, the only one of the two named

Left On Friday first in 3Arena never named

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Left On Friday was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summersalt1st
  2. Monday Swimwear2nd
  3. Cupshe3rd
  4. Seafolly4th
  5. Left On Friday5th
  6. Eres6th
  7. Speedo7th
  8. Arena–
  9. Zoggs–
  10. Sunseeker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cupshe4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summersalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monday Swimwear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Left On Friday3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speedo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seafolly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eres2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunseeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arena or Left On Friday more popular in search?

This chart shows how often people search Google for Arena and Left On Friday by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from English-language searches worldwide.

Arena and Left On Friday among swimwear brands worldwide, by month

Share of searches by month for Arena, Left On Friday. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedoCupsheMonday SwimwearSeafollyArenaSummersaltLeft On FridayZoggsSunseekerEres
Oct 202546.2%18.2%5.5%9.6%7.1%6.7%2%3.2%0.73%0.73%
Nov 202541.8%20.1%7.4%10.3%6.7%6.1%3.3%3.1%0.66%0.54%
Dec 202543.4%20.9%6.3%11.2%5.7%5.1%3.4%2.7%0.69%0.69%
Jan 202632%33.6%8.2%8.4%4.8%5.5%3.7%2.4%0.6%0.74%
Feb 202633.4%35%8.6%5.3%4.8%5.8%3.9%2%0.42%0.77%
Mar 202629.9%38.5%9.4%5.1%4.7%5.2%4.2%1.8%0.38%0.85%
Apr 202630.5%39.2%9.6%5%4.4%5.3%3.5%1.7%0.38%0.58%
May 202627.7%44.3%8.9%4.9%3.7%4%4%1.5%0.54%0.54%
Jun 202627.6%43.1%8.7%5.6%3.6%3.9%4.7%1.5%0.64%0.64%
Jul 202629.8%38.3%9.3%6.1%4.1%4.2%5.1%1.7%0.56%0.84%
Aug 202636.4%25.5%9.4%7.5%5.6%5.1%6.3%2.7%0.69%0.84%
Sep 202642.2%19.8%8.9%8.8%7.8%4.9%3.3%3%0.8%0.53%

How has the Arena and Left On Friday comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Left On Friday took it in May 2026, Arena took it in September 2026.
  • Across the 12 months ending September 2026, Arena’s share of searches among swimwear brands worldwide moved from 7.1% to 7.8%, and its estimated monthly branded searches moved from 78.6K to 79.4K.
  • Across the 12 months ending September 2026, Left On Friday’s share of searches among swimwear brands worldwide moved from 2% to 3.3%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

How did search popularity change for swimwear brands worldwide in September 2026?

2 changes
  1. In September 2026, Arena overtook Left On Friday to rank 5th among swimwear brands worldwide, with 7.8% of the searches.

  2. In September 2026, Left On Friday lost share of searches among swimwear brands worldwide, from 6.3% to 3.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Arena’s and Left On Friday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arena

5 branded search terms

  • arena goggle
  • arena swim
  • arena swimming goggle
  • arena swimwear
  • arena togs

Left On Friday

1 branded search term

  • left on friday

How the Brand Demand Index is measured

Other head-to-heads among swimwear brands

Creator with pink hair and a pink jacket

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