ARB vs Yakima:Which is searched more?
In September 2026, ARB had more branded searches than Yakima among 4x4 accessory brands worldwide. ARB was estimated to have 2.4K branded searches compared to Yakima’s 30, and held a 0.59% Share of Search versus Yakima’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ARB or Yakima?
Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ARB, Yakima. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | TJM | Rhino-Rack | ARB | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.7% | 9.7% | 0.69% | <0.01% |
| Nov 2025 | 74.3% | 14.9% | 10% | 0.73% | <0.01% |
| Dec 2025 | 76.6% | 12.6% | 10.3% | 0.5% | <0.01% |
| Jan 2026 | 79.9% | 10.7% | 8.8% | 0.52% | <0.01% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.72% | <0.01% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.6% | <0.01% |
| Apr 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| May 2026 | 81.2% | 10.9% | 7.3% | 0.52% | <0.01% |
| Jun 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| Jul 2026 | 83% | 9.1% | 7.5% | 0.44% | <0.01% |
| Aug 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| Sep 2026 | 74.4% | 15% | 10% | 0.59% | <0.01% |
How has the ARB and Yakima comparison changed over the last 12 months?
3 findings
- ARB was ahead of Yakima in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARB’s estimated Share of Search among 4x4 accessory brands worldwide moved from 0.69% to 0.59%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Yakima’s estimated Share of Search among 4x4 accessory brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for 4x4 accessory brands worldwide in September 2026?
2 changes
Other head-to-heads among 4x4 accessory brands
How each brand is measured
Brandwave collects information about searches that people make online using ARB’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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