Brandwave

Aqueon vs Fluval:Which is more popular?

In September 2026, Fluval had more branded searches than Aqueon among fish tank brands worldwide. Fluval had about 40,800 branded searches, while Aqueon had 4,400. Fluval made up 21.3% of all fish tank brand searches we track, and Aqueon accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about fish tank brands, Aqueon and Fluval each appeared in three of the four answers. Fluval was mentioned before Aqueon in every answer that named either.

Among fish tank brands worldwide in September 2026

Who do people search for more?

Fluval, about 9 searches for every 1 for Aqueon

Fluval 40.8K searchesAqueon 4.4K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Aqueon in 3 of 4Fluval in 3 of 4

Who does AI recommend more?

Fluval, named ahead of Aqueon in 3 of 3 answers

Fluval first in 3Aqueon never first

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Top fish tank brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aqueon and Fluval were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fluval was listed before Aqueon in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluval1st
  2. Aqueon2nd
  3. Waterbox Aquariums3rd
  4. Tetra4th
  5. Marineland5th
  6. Eheim–
  7. Aqua One–
  8. API–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterbox Aquariums4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fluval3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aqueon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marineland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tetra2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eheim0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aqua One0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • API0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fish tank brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aqueon or Fluval more popular in search?

This chart shows how often people search Google for Aqueon and Fluval by name. Each line represents a brand's share of searches for all eight fish tank brands we track, month by month, from English-language searches worldwide.

Aqueon and Fluval among fish tank brands worldwide, by month

Share of searches by month for Fluval, Aqueon. The figures are in the table below the chart.

View monthly share of searches table
MonthMarinelandFluvalEheimAqua OneWaterbox AquariumsTetraAqueonAPI
Oct 202557.9%20.9%9.8%2.3%3.5%3.1%2.3%0.17%
Nov 202545.5%26%13.2%2.7%5%4.8%2.7%0.24%
Dec 202541.2%28.8%14.6%3.7%4.5%4.1%3%0.27%
Jan 202637.2%31%14.1%3.3%5%5.9%3.3%0.3%
Feb 202642.2%29.5%13.1%3.1%4.6%4.2%3.1%0.27%
Mar 202638.2%30.7%13.5%4.2%5.1%4.6%3.4%0.3%
Apr 202646.4%25.9%11%4.1%5.1%3.8%3.4%0.3%
May 202651.9%23.4%10%3.1%4.6%3.6%3.1%0.28%
Jun 202658.5%21.1%7.6%2.9%3.5%3.9%2.3%0.21%
Jul 202671%14.1%5.1%1.9%2.3%3.5%1.9%0.17%
Aug 202669.4%14.6%6.5%2.3%2.3%2.9%1.9%0.17%
Sep 202657.4%21.3%9.1%3.4%3.4%2.9%2.3%0.2%

How has the Aqueon and Fluval comparison changed over the last 12 months?

3 findings
  • Fluval was ahead of Aqueon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aqueon’s share of searches among fish tank brands worldwide held steady at 2.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Fluval’s share of searches among fish tank brands worldwide moved from 20.9% to 21.3%, and its estimated monthly branded searches moved from 48.7K to 40.8K.

How did search popularity change for fish tank brands worldwide in September 2026?

2 changes
  1. In September 2026, Fluval gained share of searches among fish tank brands worldwide, from 14.6% to 21.3%.

  2. Estimated monthly branded searches for Aqueon worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Aqueon’s and Fluval’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aqueon

1 branded search term

  • aqueon

Fluval

4 branded search terms

  • fluval
  • fluval aquarium
  • fluval aquarium filters
  • fluval fish tank

How the Brand Demand Index is measured

Other head-to-heads among fish tank brands

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