Aquaphor vs Johnson's Baby:Which is searched more?
In September 2026, Aquaphor had more branded searches than Johnson's Baby among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Johnson's Baby had 390. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Johnson's Baby accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is Aquaphor or Johnson's Baby more popular in search?
Compare the baby skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aquaphor, Johnson's Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Aquaphor | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.5% | 11.8% | 9.4% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 50.4% | 28.1% | 11.2% | 8.9% | 1.4% | 0.05% | <0.01% |
| Dec 2025 | 52.1% | 29.1% | 10% | 7.6% | 1.2% | 0.05% | <0.01% |
| Jan 2026 | 49.9% | 28% | 11.7% | 8.9% | 1.4% | 0.05% | 0.01% |
| Feb 2026 | 53.7% | 24.8% | 12.2% | 8% | 1.2% | 0.06% | 0.01% |
| Mar 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Apr 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| May 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Jun 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.05% | 0.01% |
| Jul 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Aug 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Sep 2026 | 49.2% | 27.7% | 13.9% | 7.5% | 1.6% | 0.06% | 0.01% |
How has the Aquaphor and Johnson's Baby comparison changed over the last 12 months?
3 findings
- Aquaphor was ahead of Johnson's Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches held steady at 845K.
- Across the 12 months ending September 2026, Johnson's Baby’s share of searches among baby skincare brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for baby skincare brands worldwide in September 2026?
2 changes
In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%.
Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Johnson's Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aquaphor
2 branded search terms
- aquaphor
- aquaphor baby
Johnson's Baby
1 branded search term
- johnsonsbaby
Other head-to-heads among baby skincare brands
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