Apple Calendar vs Outlook:Which is more popular by branded search?
In August 2026, Outlook had more branded searches than Apple Calendar among calendar apps worldwide. Outlook was estimated to have 68M branded searches compared to Apple Calendar’s 74K, and held an 88% Share of Search versus Apple Calendar’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Calendar or Outlook?
Compare the apps people manage their diary in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Outlook, Apple Calendar. The figures are in the table below the chart.
View monthly share of search table
| Month | Outlook | Google Calendar | Apple Calendar | Fantastical | Motion | Reclaim.ai | Cron |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 9.9% | 0.07% | 0.04% | 0.05% | 0.02% | <0.01% |
| Nov 2025 | 91.6% | 8.2% | 0.05% | 0.04% | 0.05% | 0.02% | <0.01% |
| Dec 2025 | 93% | 6.8% | 0.06% | 0.04% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 89.9% | 9.9% | 0.05% | 0.04% | 0.05% | 0.02% | <0.01% |
| Apr 2026 | 91.6% | 8.2% | 0.05% | 0.04% | 0.04% | 0.02% | <0.01% |
| May 2026 | 91.6% | 8.2% | 0.05% | 0.03% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.04% | 0.01% | <0.01% |
| Jul 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.04% | 0.01% | <0.01% |
| Aug 2026 | 88% | 11.8% | 0.1% | 0.04% | 0.04% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Apple Calendar and Outlook comparison changed over the last 12 months?
3 findings
- Outlook was ahead of Apple Calendar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Calendar’s estimated Share of Search among calendar apps worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide moved from 89.9% to 88%, and its estimated monthly branded searches moved from 83.1M to 68M.
How did search popularity change for calendar apps worldwide in August 2026?
2 changes
In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%.
Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Calendar’s and Outlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Calendar
1 branded search term
- apple calendar
Outlook
1 branded search term
- hotmail
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.