Apple Calendar vs Fantastical:Which is more popular by branded search?
In August 2026, Apple Calendar had more branded searches than Fantastical among calendar apps worldwide. Apple Calendar was estimated to have 74K branded searches compared to Fantastical’s 33.1K, and held a 0.1% Share of Search versus Fantastical’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple Calendar or Fantastical?
Compare the apps people manage their diary in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Calendar, Fantastical. The figures are in the table below the chart.
View monthly share of search table
| Month | Outlook | Google Calendar | Apple Calendar | Fantastical | Motion | Reclaim.ai | Cron |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.9% | 9.9% | 0.07% | 0.04% | 0.05% | 0.02% | <0.01% |
| Nov 2025 | 91.6% | 8.2% | 0.05% | 0.04% | 0.05% | 0.02% | <0.01% |
| Dec 2025 | 93% | 6.8% | 0.06% | 0.04% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 89.9% | 9.9% | 0.05% | 0.04% | 0.05% | 0.02% | <0.01% |
| Apr 2026 | 91.6% | 8.2% | 0.05% | 0.04% | 0.04% | 0.02% | <0.01% |
| May 2026 | 91.6% | 8.2% | 0.05% | 0.03% | 0.04% | 0.02% | <0.01% |
| Jun 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.04% | 0.01% | <0.01% |
| Jul 2026 | 89.9% | 9.9% | 0.07% | 0.04% | 0.04% | 0.01% | <0.01% |
| Aug 2026 | 88% | 11.8% | 0.1% | 0.04% | 0.04% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Apple Calendar and Fantastical comparison changed over the last 12 months?
3 findings
- Apple Calendar was ahead of Fantastical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Calendar’s estimated Share of Search among calendar apps worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Fantastical’s estimated Share of Search among calendar apps worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for calendar apps worldwide in August 2026?
2 changes
In August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide.
Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Calendar’s and Fantastical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Calendar
1 branded search term
- apple calendar
Fantastical
1 branded search term
- fantastical
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.