Brandwave

AP News vs Flipboard:Which is more popular?

In September 2026, AP News had more branded searches than Flipboard among news apps worldwide. AP News had about 1.2 million branded searches, while Flipboard had 1,300. AP News made up 12.8% of all news app searches we track, and Flipboard accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about news apps, AP News appeared in all five answers and Flipboard in one. AP News was mentioned before Flipboard in every answer.

Among news apps worldwide in September 2026

Who do people search for more?

AP News, about 938 searches for every 1 for Flipboard

AP News 1.2M searchesFlipboard 1.3K searches

Who does AI mention more?

AP News, mentioned in every answer we collected

AP News in 5 of 5Flipboard in 1 of 5

Who does AI recommend more?

AP News, named ahead of Flipboard in every answer

AP News first in 5Flipboard never first

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Top news apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AP News appeared in all five answers. Flipboard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AP News was listed before Flipboard in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google News1st
  2. AP News2nd
  3. Ground News3rd
  4. Apple News4th
  5. NewsBreak5th
  6. Flipboard6th
  7. Feedly7th
  8. SmartNews–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AP News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ground News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple News4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NewsBreak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feedly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flipboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartNews0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about news apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is AP News or Flipboard more popular in search?

This chart shows how often people search Google for AP News and Flipboard by name. Each line represents a brand's share of searches for all eight news apps we track, month by month, from English-language searches worldwide.

AP News and Flipboard among news apps worldwide, by month

Share of searches by month for AP News, Flipboard. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NewsAP NewsNewsBreakApple NewsGround NewsSmartNewsFeedlyFlipboard
Oct 202580.6%10.8%3.2%1.8%3.2%0.36%0.01%<0.01%
Nov 202581.3%10.9%3.3%1.5%2.7%0.36%<0.01%<0.01%
Dec 202583.6%9.1%3.4%1.2%2.3%0.37%<0.01%<0.01%
Jan 202678.7%12.9%3.2%1.7%3.2%0.35%0.01%0.01%
Feb 202681.8%10.9%2.7%1.5%2.7%0.36%0.01%0.01%
Mar 202678.8%13%2.6%2.1%3.2%0.29%0.02%<0.01%
Apr 202677.6%15.5%2.6%1.4%2.6%0.34%0.02%<0.01%
May 202679.4%13%3.2%1.4%2.6%0.35%0.02%<0.01%
Jun 202682.3%11%2.7%1.5%2.2%0.3%0.02%<0.01%
Jul 202679.4%13%3.2%1.4%2.6%0.35%0.02%<0.01%
Aug 202679.2%12.9%3.2%1.7%2.6%0.35%0.02%<0.01%
Sep 202678.5%12.8%3.2%2.6%2.6%0.35%0.02%0.01%

How has the AP News and Flipboard comparison changed over the last 12 months?

3 findings
  • AP News was ahead of Flipboard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AP News’ share of searches among news apps worldwide moved from 10.8% to 12.8%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Flipboard’s share of searches among news apps worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 1K to 1.3K.

How did search popularity change for news apps worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Flipboard worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AP News’ and Flipboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AP News

1 branded search term

  • ap news

Flipboard

1 branded search term

  • flipboard news

How the Brand Demand Index is measured

Other head-to-heads among news apps

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