Angel's Envy vs Elijah Craig:Which is more popular?
In September 2026, Elijah Craig had more branded searches than Angel's Envy among bourbon brands worldwide. Elijah Craig had about 74,000 branded searches, while Angel's Envy had 22,200. Elijah Craig made up 5.5% of all bourbon brand searches we track, and Angel's Envy accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about bourbon brands, Elijah Craig appeared in four of the five answers and Angel's Envy in none.
Who do people search for more?
Elijah Craig, about 3 searches for every 1 for Angel's Envy
Who does AI mention more?
Elijah Craig, mentioned in 4 of 5 answers, Angel's Envy in 0
Who does AI recommend more?
Elijah Craig, the only one of the two named
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Top bourbon brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elijah Craig was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Angel's Envy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Four Roses5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Buffalo Trace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maker's Mark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Woodford Reserve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Elijah Craig4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wild Turkey4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blanton's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Knob Creek2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Forester2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Angel's Envy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bourbon brands
5 answers
Asked ChatGPT
“Which bourbon should I buy?”
Asked ChatGPT
“What are the best bourbon brands?”
Asked ChatGPT
“What's a good bourbon for a beginner?”
Searched Google, AI Overview
“bourbon brands”
Searched Google, AI Overview
“bourbon whiskey”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Angel's Envy or Elijah Craig more popular in search?
This chart shows how often people search Google for Angel's Envy and Elijah Craig by name. Each line represents a brand's share of searches for all 15 bourbon brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elijah Craig, Angel's Envy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jim Beam | Buffalo Trace | Maker's Mark | Woodford Reserve | Blanton's | Bulleit | Eagle Rare | Elijah Craig | Wild Turkey | Evan Williams | Basil Hayden | Four Roses | Knob Creek | Old Forester | Angel's Envy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Nov 2025 | 18.8% | 12.5% | 12.5% | 10.3% | 6.9% | 6.9% | 6.9% | 3.8% | 5.1% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 0.34% |
| Dec 2025 | 26.7% | 9.8% | 12% | 9.8% | 6.6% | 6.6% | 8% | 3.6% | 4% | 2.9% | 3.6% | 2.9% | 2% | 1.3% | 0.32% |
| Jan 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 4.1% | 3.4% | 2.8% | 2.3% | 1.8% | 0.37% |
| Feb 2026 | 28% | 10.3% | 12.6% | 10.3% | 5.6% | 5.6% | 5.6% | 3.8% | 4.2% | 3.8% | 3.1% | 3.1% | 2.1% | 1.7% | 0.33% |
| Mar 2026 | 19.6% | 10.7% | 13.1% | 10.7% | 8.8% | 5.9% | 5.9% | 4.8% | 5% | 4.8% | 3.2% | 2.6% | 2.6% | 1.8% | 0.35% |
| Apr 2026 | 20.1% | 11% | 13.5% | 11% | 7.4% | 6% | 6% | 4% | 5.1% | 4.9% | 3.3% | 2.7% | 2.7% | 1.8% | 0.36% |
| May 2026 | 17.7% | 9.7% | 11.9% | 11.9% | 6.5% | 6.5% | 5.3% | 11.9% | 4.9% | 3.6% | 2.9% | 2.9% | 2.4% | 1.6% | 0.32% |
| Jun 2026 | 19.5% | 10.7% | 13.1% | 10.7% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 3.2% | 3.2% | 3.9% | 2.6% | 1.8% | 0.35% |
| Jul 2026 | 20.5% | 11.2% | 13.7% | 11.2% | 7.5% | 6.2% | 6.2% | 4.1% | 4.6% | 3.4% | 2.8% | 4.1% | 2.3% | 1.8% | 0.37% |
| Aug 2026 | 22.9% | 10.3% | 15.3% | 10.3% | 6.9% | 5.6% | 5.6% | 4.6% | 4.8% | 3.1% | 3.1% | 3.1% | 2.1% | 1.7% | 0.92% |
| Sep 2026 | 22.3% | 12.2% | 12.2% | 10% | 6.7% | 5.5% | 5.5% | 5.5% | 4.7% | 3.7% | 3% | 3% | 2% | 2% | 1.6% |
How has the Angel's Envy and Elijah Craig comparison changed over the last 12 months?
3 findings
- Elijah Craig was ahead of Angel's Envy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Angel's Envy’s share of searches among bourbon brands worldwide moved from 0.37% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 22.2K.
- Across the 12 months ending September 2026, Elijah Craig’s share of searches among bourbon brands worldwide moved from 4.1% to 5.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for bourbon brands worldwide in September 2026?
2 changes
In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches.
In September 2026, Angel's Envy gained share of searches among bourbon brands worldwide, from 0.92% to 1.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Angel's Envy’s and Elijah Craig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Angel's Envy
1 branded search term
- angels envy
Elijah Craig
1 branded search term
- elijah craig
Other head-to-heads among bourbon brands
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