American Tourister vs July:Which is searched more?
In September 2026, American Tourister had more branded searches than July among luggage brands worldwide. American Tourister had about 301,000 branded searches, while July had 63,000. American Tourister made up 7.9% of all luggage brand searches we track, and July accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is American Tourister or July more popular in search?
Compare brands that offers luggage and travel bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for American Tourister, July. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | Rimowa | Tumi | American Tourister | Away | Travelpro | Briggs & Riley | Monos | July |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 30.4% | 18.2% | 7.5% | 5.5% | 3.8% | 2.3% | 2.9% | 1.5% |
| Nov 2025 | 31.6% | 23.4% | 17.4% | 7.1% | 7.8% | 4.2% | 3.2% | 3.7% | 1.7% |
| Dec 2025 | 29.1% | 26% | 19.3% | 6.4% | 7% | 4.2% | 2.9% | 3.4% | 1.5% |
| Jan 2026 | 30.1% | 28% | 17% | 8.4% | 5% | 4.1% | 2.5% | 3.6% | 1.3% |
| Feb 2026 | 31.2% | 23.1% | 20% | 6.9% | 5.8% | 3.8% | 2.5% | 4% | 2.7% |
| Mar 2026 | 28.7% | 25.8% | 18.7% | 7.8% | 6.5% | 4.3% | 2.8% | 3.7% | 1.8% |
| Apr 2026 | 28.9% | 26% | 18.8% | 7.8% | 6.7% | 4% | 2.9% | 3.3% | 1.5% |
| May 2026 | 29.3% | 24.9% | 18.5% | 7.5% | 7.7% | 4.2% | 2.7% | 3.4% | 1.8% |
| Jun 2026 | 29.8% | 25.4% | 18.4% | 7.6% | 6.7% | 4.5% | 2.8% | 3% | 1.8% |
| Jul 2026 | 32.4% | 23.9% | 17.7% | 8.8% | 6.3% | 3.9% | 2.6% | 2.6% | 1.7% |
| Aug 2026 | 32.4% | 23.9% | 18% | 8.8% | 5.4% | 3.9% | 3.2% | 2.7% | 1.7% |
| Sep 2026 | 29.5% | 26.3% | 19.4% | 7.9% | 5.7% | 3.9% | 2.9% | 2.7% | 1.7% |
How has the American Tourister and July comparison changed over the last 12 months?
3 findings
- American Tourister was ahead of July in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands worldwide moved from 7.5% to 7.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, July’s share of searches among luggage brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 58.9K to 63K.
How did search popularity change for luggage brands worldwide in September 2026?
1 change
In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using American Tourister’s and July’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Tourister
1 branded search term
- american tourister
July
3 branded search terms
- july carry on
- july luggage
- july suitcase
Other head-to-heads among luggage brands
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