Amazon Polly vs Murf:Which is more popular by branded search?
In August 2026, Murf had more branded searches than Amazon Polly among text to speech APIs worldwide. Murf was estimated to have 22.2K branded searches compared to Amazon Polly’s 9.9K, and held a 0.25% Share of Search versus Amazon Polly’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Polly or Murf?
Compare the APIs that turn text into speech. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Murf, Amazon Polly. The figures are in the table below the chart.
View monthly share of search table
| Month | ElevenLabs | Play.ht | Murf | Resemble AI | Amazon Polly |
|---|---|---|---|---|---|
| Oct 2025 | 96.6% | 1.9% | 0.53% | 0.57% | 0.35% |
| Nov 2025 | 97% | 1.6% | 0.44% | 0.57% | 0.36% |
| Dec 2025 | 97.4% | 1.4% | 0.38% | 0.49% | 0.31% |
| Jan 2026 | 97.3% | 1.7% | 0.38% | 0.4% | 0.21% |
| Feb 2026 | 97.1% | 2% | 0.36% | 0.38% | 0.24% |
| Mar 2026 | 97.9% | 1.4% | 0.3% | 0.27% | 0.2% |
| Apr 2026 | 97.8% | 1.3% | 0.36% | 0.32% | 0.2% |
| May 2026 | 98.2% | 1.1% | 0.36% | 0.21% | 0.16% |
| Jun 2026 | 98.9% | 0.6% | 0.25% | 0.18% | 0.11% |
| Jul 2026 | 98.9% | 0.59% | 0.24% | 0.14% | 0.13% |
| Aug 2026 | 99% | 0.5% | 0.25% | 0.15% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Polly and Murf comparison changed over the last 12 months?
3 findings
- Murf was ahead of Amazon Polly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Polly’s estimated Share of Search among text to speech APIs worldwide moved from 0.35% to 0.11%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
- Across the 11 months ending August 2026, Murf’s estimated Share of Search among text to speech APIs worldwide moved from 0.53% to 0.25%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for text to speech APIs worldwide in August 2026?
2 changes
Estimated monthly branded searches for Amazon Polly worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.
Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Polly’s and Murf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Polly
1 branded search term
- amazon polly
Murf
1 branded search term
- murf
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.