Amazon Connect vs NICE CXone:Which is more popular by branded search?
In August 2026, Amazon Connect had more branded searches than NICE CXone among cloud contact center platforms worldwide. Amazon Connect was estimated to have 22.6K branded searches compared to NICE CXone’s 16.6K, and held a 9.7% Share of Search versus NICE CXone’s 7.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Connect or NICE CXone?
Compare services and tools used to manage customer calls and contact center operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Connect, NICE CXone. The figures are in the table below the chart.
View monthly share of search table
| Month | Genesys | Five9 | Amazon Connect | Talkdesk | NICE CXone |
|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 26.3% | 11.8% | 7.9% | 5.2% |
| Nov 2025 | 47.7% | 25.8% | 11.6% | 9.4% | 5.5% |
| Dec 2025 | 49.7% | 27% | 9.9% | 8.1% | 5.3% |
| Jan 2026 | 47.4% | 25.6% | 11.5% | 9.4% | 6.1% |
| Feb 2026 | 47.3% | 25.6% | 11.5% | 9.4% | 6.1% |
| Mar 2026 | 47.1% | 25.3% | 11.4% | 9.3% | 6.8% |
| Apr 2026 | 47% | 25.4% | 11.4% | 9.3% | 6.9% |
| May 2026 | 47.8% | 25.8% | 11.6% | 7.8% | 7% |
| Jun 2026 | 47.6% | 25.6% | 11.5% | 7.7% | 7.5% |
| Jul 2026 | 48.8% | 26.4% | 9.7% | 7.9% | 7.1% |
| Aug 2026 | 48.8% | 26.4% | 9.7% | 7.9% | 7.1% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Connect and NICE CXone comparison changed over the last 12 months?
3 findings
- Amazon Connect was ahead of NICE CXone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Connect’s estimated Share of Search among cloud contact center platforms worldwide moved from 11.8% to 9.7%, and its estimated monthly branded searches moved from 33.9K to 22.6K.
- Across the 11 months ending August 2026, NICE CXone’s estimated Share of Search among cloud contact center platforms worldwide moved from 5.2% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 16.6K.
How did search popularity change for cloud contact center platforms worldwide in August 2026?
2 changes

Amazon Connect’s estimated Share of Search among cloud contact center platforms worldwide has lost ground for 3 months in a row, from 11.6% to 9.7% in August 2026.

Estimated monthly branded searches for NICE CXone worldwide rose 12.2% over 11 measured months, from 14.8K to 16.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Connect’s and NICE CXone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Connect
6 branded search terms
- amazon connect
- amazon connect ai
- amazon connect app
- amazon connect contact center
- amazon connect platform
- amazonconnect
NICE CXone
6 branded search terms
- cxone
- nice cxone
- nice cxone app
- nice cxone contact center
- nice cxone software
- nicecxone

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